Methodology

How the Index is built

The Moconvo Index assesses how technology services & AI consulting firms position themselves in public (via thought leadership, owned IP and more), then scores that positioning on six anchored scales. Scores are LLM-first assessments of how a firm presents itself, not claims about the quality of its work. We refresh this Index monthly.

Positioning, not claims

A score reflects what a firm says about itself in public, assessed the way a buyer would see it. A low score is a statement about the public footprint, not a judgment of the underlying work.

Evidence bound

Each score is derfived from a generic understanding of the market combined with our own understanding of the firm based purely on data available at the time of scraping. This has limitations.

Estimates and confidence

While all assessment is grounded in company-specific, factual data and intel, it is LLM-driven and based on scraped content, which has major limitations. In the future we intend to combine elements of our assessment with human auditing. Use this for reference only.

The six scales

Each dimension is scored from 1 to 10 against a published anchor, then grouped into five bands so the field is easy to scan at a glance.

Q1. AI-first

How central AI is to the firm's positioning, from a passing mention to the core of the offer, read from AI services, owned AI IP, AI hot-words, and AI partners.

Q2. Consultative partner

Whether the firm presents as a strategic, outcomes-led partner rather than staff augmentation or pure build-to-spec.

Q3. Clear differentiator

Whether there is a sharp, specific, plain-spoken reason to choose this firm, rather than generic category language.

Q4. Thought leadership

The presence and substance of published insight: articles, reports, and talks that carry a real point of view.

Q5. Industry specialization

The depth of named industry focus and sector proof, versus a generalist stance.

Q6. Technology-forward, owns IP

Whether the firm surfaces owned platforms, frameworks, accelerators, models, or tools that plausibly drive delivery, weighted by substantiveness.

Score bands

Leading9 to 10

Strong7 to 8

Present5 to 6

Emerging3 to 4

Absent1 to 2

For example8Strong4Emerging1Absent

Taxonomies

The same controlled vocabularies drive the directory filters and these definitions, so a filter and a label always mean the same thing. The taxonomies are versioned and can evolve between cycles.

Service categories

AI and ML
Data and analytics
Cloud and platform
Product engineering
Advisory and strategy
Design and experience
Security

Industries

Financial services
Healthcare
Retail and consumer
Manufacturing
Public sector
Technology
Energy and utilities
Media and entertainment
Telecommunications
Travel and hospitality
Education
Logistics and transportation

Owned IP categories

Platform
Framework
Accelerator
Dataset
Model
Tool

Hot-word clusters

Agentic
Outcomes
Responsible AI
Data foundation
Speed to value
Co-pilot

Refresh cadence

The Index refreshes on a monthly cycle. Each profile shows the cycle it was last assessed in, and once two or more cycles exist, the Index shows what moved between them. Historical cycles stay addressable, so the record is longitudinal by design.

Right of reply

A profiled firm that believes a score or tag misjudges its public positioning can write to us. We review the evidence and correct the record where the evidence supports it, with a note in the change history. Reach the team at index@moconvo.com.