Insights. For B2B marketing and sales leaders.
Why Sales Collateral Becomes a Bottleneck
Three failures keep sales collateral behind the market: no owner, no standards and no shared home. Fixing them gives sellers material they can use with confidence.
Clay Griffith · June 2, 2026 · 6 min read
The Case For and Against Sales Decks Today
Decks are not the enemy. Unclear standards, missing talk tracks and unusable slideware are.
Clay Griffith · May 26, 2026 · 7 min read
Our Favorite AI Use Cases for B2B Services CMOs and Their Teams
The use cases are familiar. The real advantage is the intake system that makes them reliable, on brand and repeatable.
Clay Griffith · May 19, 2026 · 11 min read
Let us show it to you.
We spent a year building this, and we're only just beginning. Bring us one expert, and we'll show you the stories your company should be telling.
A full program for less than one hire. From $6,500 a month.
See pricing
“We get to sit down, explore cool ideas and help people to see the value in their points of view. Especially in this AI-everywhere world, that human relationship-building is pretty special.”
Made in Austin, Texas