Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI surfaces in services (GenAI & AI-Accelerated Delivery), AI-related IP (AI Hub, GEO Advantage), TL titles (Beyond the Chatbot Brief, Shaping Product Innovation in the Age of AI), and hot-words (agentic, co-pilot); present and growing but not the entire pitch—design/product remains core. | 6Present | Top 73% | Top 77% |
Consultative partner Strategy/PM under one roof, 'From Ambiguity to Impact', 'transform clients' core businesses', outcomes language, but framed primarily as a digital product agency that designs and builds rather than top-tier advisory. | 6Present | Top 61% | Top 60% |
Clear differentiator Sharp, plain differentiator: full-stack practitioners who both design and build, single focus on shipping digital products since 2013, 472 products shipped—specific and credible. | 8Strong | Top 2% | Top 1% |
Thought leadership A prolific, practitioner-led program spans AI, digital product strategy, a recurring CMO interview series, and case studies with a clear point of view, though sporadic cadence, unverifiable recency, and no visible author seniority hold it below the leading tier. | 7Strong | Top 19% | Top 13% |
Industry specialization Multiple deep industries with strong named proof—tech, retail/luxury, financial services, healthcare—backed by marquee logos across each; clearly multi-sector with real depth though framed via clients more than dedicated practices. | 7Strong | Top 23% | Top 15% |
Technology-forward, owns IP A few branded frameworks (From Ambiguity to Impact, GEO Advantage) and an AI Hub, but read as positioning/methodology with low-to-medium substantiveness; no proprietary delivery platforms or accelerators of weight. | 4Emerging | Top 71% | Top 73% |
Size
201 to 1,000 people
Revenue
$50M to $250M(medium confidence)
HQ
Brooklyn, NY
AI emphasis
Normal
Homepage positioning
“We solve complex problems through design & technology”
Work & Co is a digital product agency founded in 2013 that unites hands-on product, design, and technical talent to transform clients' core businesses. Trusted by companies like Apple, Google, and Nike, they deliver strategy, PM, design, and development under one roof. As of 2024, they have joined forces with Accenture Song.
Selling points
- Entrusted with digital product innovation by companies like Apple, Google, Nike (Fast Company)
- 472 digital products shipped since founding
- 467 people across 8 cities in the US, Europe, and Latin America
- Strategy, PM, Design, and Development under one roof
- 10+ cause-based pro-bono projects
- Joined forces with Accenture Song in 2024
Named clients
- Apple
- Nike
- Pfizer
- LOEWE
- Celanese
- Virgin America
- Aeromexico
- Alaska Airlines
- GOL
- Vistaprint
- Datadog
- Elo
- Embraer
- Givewith
- Acorns
- American Express
- Clover
- Goldman Sachs
- Icatu
- Itaú
- JP Morgan Chase
- Lennar Homes
- Quicken Loans
- Gatorade
- Philz Coffee
- AB InBev
- CAVA
- Daily Harvest
- Fresh Direct
- Panera
- Red Robin
- Canyon Bicycles
- Equinox
- GetWellNetwork
- Guardian Direct
- Mayo Clinic
- Medtronic
- Rapha
- Epic Games
- TechCrunch
- Audacy
- Disney
- Globo
- LEGO
- Politico
- Steinway
- TED
- Touchtunes
- Planned Parenthood
- the Obama Foundation
- Ameelio
- Breastcancer.org
- EVERFI
- Gofundme
- Aesop
- ALDO
- IKEA
- Bottega Veneta
- Estée Lauder
- Etsy
- Givenchy
- Havaianas
- Home Depot
- Lululemon
- Macy's
- SSENSE
- Target
- MLB
- NBA
- PGA TOUR
- Amazon
- IBM
- LG
- Mailchimp
- Traeger
- YouTube
- Claro
- T-Mobile
- Telefónica
- Lyft
- MTA
- Harley-Davidson
- Mercedes-Benz
- SimpleTire
- Voom
- Airbnb
- IHG
- Marriott
- Outdoorsy
- TripAdvisor
- Hippo
- Aero
- Descomplica
- Expa
- Haus
- Haven Life
- Oscar
Services and capabilities
Advisory and strategy
PM & Strategy
Digital product strategy, ecosystem strategy, customer experience & service design, futures & foresight definition, proof of concept & MVP definition, roadmap development, KPI/OKR & measurement frameworks, and user research & testing.
Design and experience
Design
Full-spectrum design capability spanning product vision, rapid prototyping, GenAI & multimodal UX, spatial & immersive design, UX & UI design, design systems, brand design, and agentic AI workflows.
Product engineering
Technology
End-to-end technology delivery including GenAI strategy & implementation, omnichannel commerce development, full stack mobile & web development, platform engineering, enterprise data integration for LLMs, and AI-accelerated software delivery.
AI and ML
GenAI & AI Strategy
Work & Co offers GenAI strategy & implementation, GEO (Generative Engine Optimization) & AI strategy, enterprise data integration for LLMs, and AI-accelerated software delivery, with a dedicated AI Hub and shipped consumer-facing generative AI products.
Data and analytics
Marketing & Data
Marketing capability covering GEO & AI strategy, measurement planning, conversion rate optimization, data auditing and engineering, audience segmentation, SEO & content strategy, paid marketing, and retail media marketing.
Industries
Financial services
Named focusFinancial Services & Real Estate
Healthcare
Named focusHealth & Fitness
Retail and consumer
Deep focusRetail & Fashion
Media and entertainment
Named focusMedia & Entertainment
Technology
Named focusTechnology
Telecommunications
Named focusTelecommunications
Travel and hospitality
Named focusTravel & Hospitality
Logistics and transportation
Named focusTransportation
Public sector
MentionedNonprofits & Institutions
Thought leadership
Work & Co maintains a prolific, steady insights program that blends client case studies, AI and digital product strategy pieces, and a recurring 'Five Questions / Q&A' interview series with senior marketing leaders. The content reflects a confident, practitioner-led point of view on designing and shipping high-quality digital products—increasingly centered on AI.
Volume
Prolific
Cadence
Sporadic
- JW Anderson's Digital RedesignArticles
- Five Questions with Lauren Savage, Marketing Leader at Delivering GoodArticles
- Beyond the Chatbot BriefArticles
- Your Content Supply Chain is Running BackwardsArticles
- Q&A with Practising Law Institute CMO David SmithArticles
- Q&A with Andrea Marshall, Head of Digital Marketing Experience at MSCIArticles
- Shaping Product Innovation in the Age of AIArticles
- Introducing Health Answers by PfizerArticles
- Five Questions with Caitlin Austin, SVP of Marketing at Exclusive ResortsArticles
- Generative Engine Optimization: Designing for the Age of AI DiscoveryArticles
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
From Ambiguity to Impact™
FrameworkWork & Co's branded methodology for transforming client businesses through digital product design and technology.
Our assessment: Trademarked tagline used as a positioning claim; no detailed methodology published on the captured pages.
Work & Co AI Hub
PlatformA dedicated hub for Work & Co's latest AI work, insights, and events, available at work.co/ai/.
Our assessment: Linked resource aggregating AI-related content and updates; no proprietary tooling or model described.
ViewChemille™
PlatformAn Intelligent Materials Platform built for Celanese, described as a client deliverable launched by Work & Co.
Our assessment: Named client product shipped by Work & Co; branded as intelligent platform but detail is limited to the news announcement.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“Agentic AI workflows”
“From Ambiguity to Impact™”
“AI-accelerated software delivery”
“Enterprise data integration for LLMs”
“GenAI & multimodal UX”
Contact surface
Ways we found to reach this firm.