Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first Dedicated AI Hub, agentic AI workflows, GenAI/multimodal UX capabilities, and heavy AI thought leadership (agentic commerce, AI in design); AI is prominent but coexists with core design/product positioning rather than being the entire pitch. ai_emphasis 62. | 6Present | Top 68% | Top 67% |
Consultative partner Positions as transforming clients' core businesses with Strategy/PM under one roof and 'From Ambiguity to Impact' methodology, optimizing for impact — but explicitly frames itself as hands-on builders 'not just consult,' a product-agency posture more than pure advisory. | 6Present | Top 63% | Top 61% |
Clear differentiator Sharp, plainly stated differentiator: hands-on practitioners who design and build (not just consult), optimize for impact over growth, trusted marquee logos (Apple, Google, Nike) — a clear, specific reason to choose them. | 8Strong | Top 2% | Top 1% |
Thought leadership Prolific, weekly, opinionated practitioner-led content with named bylines spanning agentic AI, software delivery transformation, and case studies — a genuine, current point of view beyond a generic blog. | 8Strong | Top 3% | Top 1% |
Industry specialization Deep named proof across technology, retail/fashion, financial services, media, and healthcare with extensive marquee logos per sector, plus moderate travel/telecom/transport — strong multi-industry depth though breadth-oriented. | 8Strong | Top 4% | Top 2% |
Technology-forward, owns IP Named methodology 'From Ambiguity to Impact' and client platform references (Chemille, Health Answers), but owned_ip list is empty and no proprietary accelerators/platforms/models are surfaced as delivery drivers. | 3Emerging | Top 83% | Top 79% |
Size
201 to 1,000 people
Revenue
$50M to $250M(medium confidence)
HQ
Brooklyn, NY
AI emphasis
Normal
Homepage positioning
“We solve complex problems through design & technology”
Work & Co is a digital product agency that unites hands-on product, design, and technical talent to transform clients' core businesses. Founded in 2013 and as of 2024 part of Accenture Song, the firm has shipped 472 digital products for companies ranging from global technology giants to nonprofits. It is entrusted with digital product innovation by companies like Apple, Google, and Nike.
Selling points
- Strategy, PM, Design, and Development under one roof
- Hands-on practitioners who design, concept, and build the product
- 472 digital products shipped since founding
- 8 office locations across the US, Europe, and Latin America
- 10+ pro-bono cause-based projects
- AI Hub for latest AI work, insights, and events
- Agentic AI workflows and GenAI & multimodal UX capabilities
Named clients
- Apple
- Nike
- Amazon
- IBM
- LG
- Mailchimp
- Traeger
- YouTube
- Virgin America
- Aeromexico
- Alaska Airlines
- GOL
- Vistaprint
- Datadog
- Elo
- Embraer
- Givewith
- Acorns
- American Express
- Clover
- Goldman Sachs
- Icatu
- Itaú
- JP Morgan Chase
- Lennar Homes
- Quicken Loans
- Gatorade
- Philz Coffee
- AB InBev
- CAVA
- Daily Harvest
- Fresh Direct
- Panera
- Red Robin
- Canyon Bicycles
- Equinox
- GetWellNetwork
- Guardian Direct
- Mayo Clinic
- Medtronic
- Rapha
- Epic Games
- TechCrunch
- Audacy
- Disney
- Globo
- LEGO
- Politico
- Steinway
- TED
- Touchtunes
- Planned Parenthood
- Obama Foundation
- Ameelio
- Breastcancer.org
- EVERFI
- Gofundme
- Aesop
- ALDO
- IKEA
- Bottega Veneta
- Estée Lauder
- Etsy
- Givenchy
- Havaianas
- Home Depot
- Lululemon
- Macy's
- SSENSE
- Target
- MLB
- NBA
- PGA TOUR
- Claro
- T-Mobile
- Telefónica
- Lyft
- MTA
- Harley-Davidson
- Mercedes-Benz
- SimpleTire
- Voom
- Airbnb
- IHG
- Marriott
- Outdoorsy
- TripAdvisor
- Hippo
- Aero
- Descomplica
- Expa
- Haus
- Haven Life
- Oscar
- Pfizer
- Celanese
- JW Anderson
Services and capabilities
Advisory and strategy
PM & Strategy
Digital product strategy, ecosystem strategy, customer experience & service design, futures & foresight definition, proof of concept & MVP definition, roadmap development, KPI/OKR & measurement frameworks, and user research & testing.
Design and experience
Design
Product vision & conception, rapid prototyping, content strategy, motion design, GenAI & multimodal UX, spatial & immersive design, UX & UI design, design systems, brand design & identity, product writing, and agentic AI workflows.
Product engineering
Technology
GenAI strategy & implementation, omnichannel commerce development, full stack mobile & web development, platform engineering, enterprise data integration for LLMs, data engineering & observability, cloud infra & DevOps, AI-accelerated software delivery, quality engineering, technical architecture consulting, and accessibility implementation & testing.
AI and ML
AI Hub — AI Work, Insights & Events
A dedicated hub for the firm's latest AI work, insights, and events, covering GenAI strategy & implementation, agentic AI workflows, multimodal UX, enterprise data integration for LLMs, and AI-accelerated software delivery.
Data and analytics
Marketing & Data
GEO & AI strategy, measurement planning & tag management, conversion rate optimization, data auditing/engineering & visualization, audience segmentation & market research, SEO & content strategy, paid marketing planning, brand & performance marketing, retail media marketing, creative testing design, launch positioning & PR support, and awards & recognition programs.
Industries
Technology
Deep focusApple, Amazon, Google, IBM, LG, Mailchimp, Traeger, YouTube
Retail and consumer
Deep focusRetail & Fashion: Aesop, ALDO, IKEA, Bottega Veneta, Estée Lauder, Etsy, Givenchy, Havaianas, Home Depot, Lululemon, Macy's, Nike, SSENSE, Target
Financial services
Deep focusFinancial Services & Real Estate: Acorns, American Express, Clover, Goldman Sachs, JP Morgan Chase, Quicken Loans, Itaú, Icatu, Lennar Homes
Media and entertainment
Deep focusMedia & Entertainment: Epic Games, TechCrunch, Audacy, Disney, Globo, LEGO, Politico, TED, Steinway, Touchtunes
Healthcare
Deep focusHealth & Fitness: Mayo Clinic, Medtronic, GetWellNetwork, Guardian Direct, Equinox, Canyon Bicycles, Rapha; plus Pfizer (Health Answers)
Travel and hospitality
Named focusTravel & Hospitality: Airbnb, IHG, Marriott, Outdoorsy, TripAdvisor
Telecommunications
Named focusTelecommunications: Claro, T-Mobile, Telefónica
Logistics and transportation
Named focusTransportation: Lyft, MTA, Harley-Davidson, Mercedes-Benz, SimpleTire, Voom
Public sector
Named focusNonprofits & Institutions: Planned Parenthood, Obama Foundation, Ameelio, EVERFI, Gofundme, Breastcancer.org
Manufacturing
MentionedB2B / Industrial: Celanese (Chemille AI-powered materials platform), Embraer
Thought leadership
Work & Co publishes a prolific stream of practitioner-led articles blending AI-in-design thinking with client case studies and executive Q&As, positioning the firm as a hands-on digital product agency at the forefront of AI-augmented craft and commerce. The program is strongly skewed toward generative AI, agentic commerce, and real-world product launches, with a consistent editorial voice from named directors and senior practitioners.
Volume
Prolific
Cadence
~Weekly
Most recent
July 24, 2026
- The Next Phase of AI in DesignArticles · Jul 24, 2026
- Q&A with Pfizer Innovation Leader Cozi NamerArticles · Jul 23, 2026
- How to Invite AI In While Preserving the Craft of Product WritingArticles · Jul 23, 2026
- JW Anderson's Digital RedesignArticles · Oct 7, 2025
- Q&A with the CEO of Enterprise AI Platform WRITERArticles · Jun 25, 2026
- The New Model of Software DeliveryArticles · Jun 24, 2026
- Designing Service for the Agentic Commerce EraArticles · Jul 23, 2026
- Introducing Health Answers by PfizerArticles · Feb 13, 2025
- AI Should Think With You, Not for YouArticles · Jun 23, 2026
- Five Questions with Lauren Savage, Marketing Leader at Delivering GoodArticles · May 26, 2026
- Beyond the Chatbot BriefArticles · Apr 23, 2026
- Q&A with Practising Law Institute CMO David SmithArticles · Apr 23, 2026
- Your Content Supply Chain is Running BackwardsArticles
- Q&A with Andrea Marshall, Head of Digital Marketing Experience at MSCIArticles · Mar 24, 2026
- Gatorade Launches Generative AI Powered Bottle Design ExperienceArticles · Oct 14, 2024
- Shaping Product Innovation in the Age of AIArticles · Jan 5, 2026
- Five Questions with Caitlin Austin, SVP of Marketing at Exclusive ResortsArticles · Dec 18, 2025
- Generative Engine Optimization: Designing for the Age of AI DiscoveryArticles · Sep 26, 2025
- Blue Bottle Launches New Mobile AppArticles · Sep 9, 2025
- Pandora Launches New Digital FlagshipArticles
- Three Ways AI Can Improve Your Content StrategyArticles · Jul 29, 2025
- PGA TOUR Comes to Apple Vision ProArticles · Feb 2, 2024
- Five Questions with Lyft CMO, Brian IrvingArticles · Nov 20, 2025
- Announcing the New MSCI.comArticles · Aug 7, 2025
- Inside the Redesigned Loewe.comArticles · Jun 16, 2025
- Q&A with Dana Gers, CMO of LumensArticles · Oct 28, 2025
- Celanese Launches Chemille™, an AI-Powered Materials PlatformArticles · May 15, 2025
- Design at the Speed of ThoughtArticles · May 22, 2025
- Work & Co's Vision for AI-Driven CommerceArticles · Apr 27, 2023
- Five Questions with Andrea Collins, CMO of HippoArticles · Apr 28, 2025
- News & Insights The Next Phase of AI in DesignArticles · Jul 24, 2026
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
No proprietary IP surfaced
Hot-words
The buzzword spaces this firm chooses to lean into.
“Develop workflows that make agentic output dependable”
“AI-accelerated software delivery”
“AI Should Think With You, Not for You”
“transform our clients' core businesses”
Contact surface
Ways we found to reach this firm.