Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI Hub service line, prolific AI thought leadership (agentic AI, GenAI in design, co-pilot), Chemille AI-powered platform, and 'agentic' repeated hot-words; but AI is one theme among a broad digital-product pitch, not the whole identity, and no named AI partners or deep AI IP. | 6Present | Top 74% | Top 71% |
Consultative partner Unites strategy, PM, design, and development 'to transform clients' core businesses' with outcomes framing, but explicitly positions as hands-on practitioners who build products rather than pure advisory. | 6Present | Top 64% | Top 68% |
Clear differentiator Sharp, plainly stated differentiator: hands-on practitioners who design, concept, and build (not just advise), optimized for impact over growth, with 472 products shipped and marquee clients as proof. | 8Strong | Top 1% | Top 2% |
Thought leadership Prolific monthly insights program with genuine points of view (AI should think with you not for you, agentic commerce, new model of software delivery) plus client Q&As, though author signal not visible. | 7Strong | Top 16% | Top 9% |
Industry specialization Ten named industries with deep client rosters across technology, retail/fashion, financial services, and media, each backed by recognizable logos, though framed as broad coverage rather than single-sector depth. | 7Strong | Top 21% | Top 16% |
Technology-forward, owns IP Surfaces AI Hub (low substance, content hub) and Chemille (medium, client-facing AI platform), but no proprietary accelerators, frameworks, or delivery platforms that clearly drive its own work. | 4Emerging | Top 72% | Top 64% |
Size
201 to 1,000 people
Revenue
$50M to $250M(medium confidence)
HQ
Brooklyn, NY
AI emphasis
Normal
Homepage positioning
“We solve complex problems through design & technology”
Work & Co is a digital product agency founded in 2013 that unites strategy, PM, design, and development under one roof to transform clients' core businesses. The firm has shipped 472 digital products for companies ranging from global technology giants to nonprofits. As of 2024, Work & Co joined forces with Accenture Song.
Selling points
- Strategy, PM, Design, and Development under one roof
- 467 people optimized for impact over growth
- 472 digital products shipped since founding
- 10+ pro-bono cause-based projects
- AI Hub for latest AI work, insights, and events
- Joined Accenture Song in 2024 to scale the model
Named clients
- Apple
- Nike
- Amazon
- IBM
- LG
- Mailchimp
- Traeger
- YouTube
- Airbnb
- IHG
- Marriott
- TripAdvisor
- American Express
- Goldman Sachs
- JP Morgan Chase
- Acorns
- Nike
- Pfizer
- Celanese
- JW Anderson
- Epic Games
- Disney
- LEGO
- TED
- IKEA
- Target
- Macy's
- Etsy
- Lululemon
- Aesop
- ALDO
- MLB
- NBA
- PGA TOUR
- Lyft
- MTA
- Harley-Davidson
- Mercedes-Benz
- T-Mobile
- Claro
- Telefónica
- Mayo Clinic
- Medtronic
- Gatorade
- Panera
- Vistaprint
- Datadog
- Virgin America
- Alaska Airlines
- Obama Foundation
- Planned Parenthood
- Equinox
Services and capabilities
Advisory and strategy
PM & Strategy
Digital product strategy, ecosystem strategy, customer experience and service design, futures and foresight definition, proof of concept and MVP definition, roadmap development, KPI/OKR and measurement frameworks, and user research and testing.
Design and experience
Design
Full-spectrum product design including product vision and conception, rapid prototyping, content strategy, motion design, GenAI and multimodal UX, spatial and immersive design, UX and UI design, design systems, brand identity, product writing, and agentic AI workflows.
Product engineering
Technology
Full-stack mobile and web development, platform engineering, enterprise data integration for LLMs, data engineering and observability, cloud infra and DevOps, AI-accelerated software delivery, quality engineering, technical architecture consulting, and accessibility implementation.
AI and ML
AI Hub
A dedicated AI practice covering GenAI strategy and implementation, agentic AI workflows, enterprise data integration for LLMs, AI-accelerated software delivery, and GenAI-powered product experiences.
Data and analytics
Marketing & Data
Marketing services including GEO and AI strategy, measurement planning and tag management, conversion rate optimization, data auditing, engineering and visualization, audience segmentation, SEO, paid marketing, retail media marketing, and creative testing.
Industries
Technology
Deep focusTechnology: Apple, Amazon, Google, IBM, LG, Mailchimp, Traeger, YouTube
Retail and consumer
Deep focusRetail & Fashion: Aesop, ALDO, IKEA, Bottega Veneta, Estée Lauder, Etsy, Nike, Target, Lululemon, Macy's
Financial services
Deep focusFinancial Services & Real Estate: Acorns, American Express, Goldman Sachs, JP Morgan Chase, Quicken Loans, Lennar Homes
Media and entertainment
Deep focusMedia & Entertainment: Epic Games, Disney, LEGO, TED, TechCrunch, Politico, Audacy
Healthcare
Named focusHealth & Fitness: Mayo Clinic, Medtronic, Equinox, GetWellNetwork, Guardian Direct
Travel and hospitality
Named focusTravel & Hospitality: Airbnb, IHG, Marriott, TripAdvisor, Outdoorsy
Telecommunications
Named focusTelecommunications: Claro, T-Mobile, Telefónica
Logistics and transportation
Named focusTransportation: Lyft, MTA, Harley-Davidson, Mercedes-Benz, SimpleTire
Public sector
Named focusNonprofits & Institutions: Obama Foundation, Planned Parenthood, Woke Vote, GoFundMe, EVERFI
Manufacturing
MentionedB2B / Industrial: Vistaprint, Datadog, Embraer, Celanese
Thought leadership
Work & Co publishes a steady mix of practitioner-authored perspectives on AI in design and product delivery, alongside client launch announcements and CMO/leader Q&As. The program reflects a mature digital product agency voice, with clear points of view on how AI augments — rather than replaces — skilled design and engineering craft.
Volume
Prolific
Cadence
Sporadic
Most recent
Aug 27, 2026
- Q&A with Pfizer Innovation Leader Cozi NamerArticles · Jul 23, 2026
- Five Questions with Design Leader Dever ThomasArticles · Aug 27, 2026
- The QA Mindset That Makes Speed SustainableArticles
- The Next Phase of AI in DesignArticles · Jul 24, 2026
- How to Invite AI In While Preserving the Craft of Product WritingArticles · Jul 23, 2026
- Introducing Health Answers by PfizerArticles · Feb 13, 2025
- Q&A with the CEO of Enterprise AI Platform WRITERArticles · Jun 25, 2026
- JW Anderson's Digital RedesignCase studies · Oct 7, 2025
- The New Model of Software DeliveryArticles · Jun 24, 2026
- Designing Service for the Agentic Commerce EraArticles · Jul 23, 2026
- AI Should Think With You, Not for YouArticles · Jun 23, 2026
- Five Questions with Lauren Savage, Marketing Leader at Delivering GoodArticles · May 26, 2026
- Beyond the Chatbot BriefArticles · Apr 23, 2026
- Q&A with Practising Law Institute CMO David SmithArticles · Apr 23, 2026
- Gatorade Launches Generative AI Powered Bottle Design ExperienceCase studies · Oct 14, 2024
- Your Content Supply Chain is Running BackwardsArticles
- Q&A with Andrea Marshall, Head of Digital Marketing Experience at MSCIArticles · Mar 24, 2026
- Shaping Product Innovation in the Age of AIArticles · Jan 5, 2026
- Five Questions with Caitlin Austin, SVP of Marketing at Exclusive ResortsArticles · Dec 18, 2025
- Generative Engine Optimization: Designing for the Age of AI DiscoveryArticles · Sep 26, 2025
- Blue Bottle Launches New Mobile AppCase studies · Sep 9, 2025
- PGA TOUR Comes to Apple Vision ProCase studies · Feb 2, 2024
- Pandora Launches New Digital FlagshipCase studies
- Three Ways AI Can Improve Your Content StrategyArticles · Jul 29, 2025
- Five Questions with Lyft CMO, Brian IrvingArticles · Nov 20, 2025
- Announcing the New MSCI.comCase studies · Aug 7, 2025
- Inside the Redesigned Loewe.comCase studies · Jun 16, 2025
- Q&A with Dana Gers, CMO of LumensArticles · Oct 28, 2025
- Celanese Launches Chemille™, an AI-Powered Materials PlatformCase studies · May 15, 2025
- Design at the Speed of ThoughtArticles · May 22, 2025
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
Work & Co AI Hub
PlatformA dedicated hub on the Work & Co website aggregating the firm's latest AI work, insights, and events.
Our assessment: Branded content hub rather than a productized tool; no detailed methodology described on the captured pages.
ViewChemille™
PlatformAn AI-powered materials platform developed for Celanese, enabling intelligent materials discovery and exploration.
Our assessment: Named client-facing platform featured as a showcase project; described as AI-powered but depth of Work & Co's proprietary contribution is not fully articulated.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“Develop workflows that make agentic output dependable”
“AI-accelerated software delivery”
“AI Should Think With You, Not for You”
“From Ambiguity to Impact™”
Contact surface
Ways we found to reach this firm.
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“We get to sit down, explore cool ideas and help people to see the value in their points of view. Especially in this AI-everywhere world, that human relationship-building is pretty special.”
Made in Austin, Texas