thoughtbot

Product engineering

Ruby on Rails Development

Building and modernizing web applications using Ruby on Rails, with a rich history in the framework. Also uses React and Elixir for the best tools for each application.

Product engineering

Hotwire (Stimulus & Turbo) Frontend Development

Frontend development using the Hotwire stack (Stimulus and Turbo) for modern, responsive web experiences.

AI and ML

AI and Machine Learning Integration

Custom Generative AI application development, helping companies find opportunities to leverage OpenAI's ChatGPT to streamline internal workflows and stay ahead of competition. Also includes transforming healthcare experiences with AI and ML.

Product engineering

Rails Maintenance and Support

Ongoing support and maintenance for Rails applications, helping teams keep their products running reliably.

Product engineering

Mobile Development

Design and build of iOS, Android, and cross-platform React Native mobile apps for startups and established businesses. Helps clients with new app ideas, scaling existing apps, or replicating app experiences for additional devices.

Design and experience

Shaping Sprints

A five-phase process to rapidly validate opportunities, assess technical feasibility, and identify the most impactful first version. Surfaces hidden assumptions, generates ideas, and tests with real users.

Design and experience

UX, UI, and Product Design

End-to-end product design from strategy to implementation, designing experiences for regulated and high-stakes environments. Focus on flows rather than individual screens, with every team member bringing a design mindset.

Design and experience

Design Systems

Building and handing off design systems for complex, multi-role applications, ensuring clients have what they need after the engagement ends.

Advisory and strategy

MVP Development

From idea to validated MVP and beyond—helping clients build and launch their first product version with strategy and roadmap planning.

Advisory and strategy

Product Management

Product management services supporting clients at every stage, from early strategy through growth and scaling.

Design and experience

Accessibility

Designing and developing for accessibility, WCAG compliance, and regulatory requirements to ensure products can be used by everyone.

Advisory and strategy

Team Augmentation

Embedding senior designers and developers alongside client teams to enhance speed, quality, and process for a flexible period. Leaves behind improved collaboration, processes, and leveled-up junior developers.

Advisory and strategy

Fractional Product and Technical Leadership

Fractional leadership services for product and technical roles, providing coverage and expert guidance for teams that need senior leadership without a full-time hire.

Cloud and platform

Platform Engineering and Site Reliability (DevOps, Cloud, CI/CD)

DevOps, Cloud, and CI/CD services to support platform engineering and site reliability needs.

A guide to conducting and facilitating Product Design Sprints, including understand exercises, generative research methods, and presenting results.

Our assessment: Detailed, publicly accessible guide that is repeatedly referenced as a key resource across service and homepage content.

thoughtbot's documented approach to making successful web and mobile products, covering process, design sprints, and ways of working. Publicly available online.

Our assessment: Well-established, publicly documented methodology that is prominently featured in navigation and referenced throughout the site; a genuine flagship asset.

A learning platform for developers to level up their skills and move beyond junior status, with expert-led content.

Our assessment: Named and linked product with a clear value proposition, but limited detail on content or scale provided on these pages.

A podcast by thoughtbot focused on development topics, featuring team members discussing apps, workflows, and technical writing.

Our assessment: Named content asset surfaced in navigation; primarily a thought-leadership vehicle rather than a productized IP asset.

A podcast about the design, development, and business of great software.

Our assessment: Long-running branded podcast used as a thought-leadership channel; not a productized IP asset.