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Slalom

Six positioning scores, 1 to 10.
See Methodology.

DimensionScore

AI-first

Headline 'AI in motion', title tag positions as 'AI consulting firm', dedicated AI service, AI Research Report anchoring homepage, AWS GenAI and Google Cloud AI Partner of the Year awards, OpenAI partnership, agentic/co-pilot/responsible-ai hot-words; AI is central but balanced with broader consulting.

8Strong

Consultative partner

Explicitly 'leads with outcomes and partners with leaders', strategy-to-implementation framing, upskills client teams, Forbes Best Management Consulting recognition—clear consultative, outcomes-led positioning.

9Leading

Clear differentiator

'Fiercely human' ethos plus upskilling client teams as work is done is a distinctive, plainly stated differentiator, though somewhat brand-slogan; backed by partner-of-year proof.

7Strong

Thought leadership

19 pieces including a named AI Research Report with webinar and POV-driven titles (e.g., 'When AI can do everything, restraint becomes strategy', ambition-to-execution gap); substantive with clear point of view.

7Strong

Industry specialization

Multiple named industry groups with deep signals in financial services (75% of F500 FS), healthcare (named clients), public sector (OpenAI gov collaboration), plus 2026 industry outlooks and sector client stories.

8Strong

Technology-forward, owns IP

Surfaces PEM methodology, Cantata platform (10x cost stat), AI Research Report dataset, and 2026 Outlooks—several owned assets but mostly medium/low substantiveness with limited documented detail.

6Present

Size

1,000 plus people

Revenue

$250M plus(medium confidence)

HQ

Seattle, WA

AI emphasis

Normal

slalom.com United States, Australia, Canada, Colombia, Germany, Ireland, Japan, Mexico, Netherlands, New Zealand, Singapore, United KingdomAmazon Web Services (AWS) · HyperscalerMicrosoft (GitHub Copilot) · HyperscalerSnowflake · Major AISalesforce · Niche

Homepage positioning

“AI in motion”

Slalom is a fiercely human business and technology company that leads with outcomes and partners with leaders—bringing more together. From strategy to implementation, Slalom helps businesses unlock the full potential of AI—driving innovation, efficiency, and measurable results. The firm offers broad, deep, and infinitely customizable consulting services spanning strategy, data, AI, cloud, digital product building, and more.

Selling points

  • AI that drives real impact—from strategy to implementation
  • End-to-end solutions crafted in partnership with customer teams
  • Services are broad, deep, and infinitely customizable
  • Relentless focus on 'why'—combining services to discover, design, and build impactful outcomes
  • No predetermined processes—practical, end-to-end solutions
  • Legacy modernization done right
  • Meet customers in the moments that matter

Named clients

  • Carhartt
  • IGM Financial
  • Siemens
  • Multnomah County
  • Protas
  • Angel City Football Club
  • Renown Health
  • Keywords Studios
  • Clariant
  • Securian Financial
  • Lead Bank
  • Southwest Airlines
  • Riot Games
  • Mass General Brigham
  • West Bend Insurance Company
  • Vibrant Emotional Health
  • PUMA

Services and capabilities

Advisory and strategy

Strategy

Business strategy, customer strategy, and data & technology strategy services helping organizations set direction and achieve outcomes.

Data and analytics

Data

Data engineering & architecture, management & governance, and literacy & analytics services to build and govern data foundations.

AI and ML

Artificial Intelligence

Machine learning, generative AI, and intelligent products services helping businesses unlock the full potential of AI—driving innovation, efficiency, and measurable results.

Cloud and platform

Cloud

Cloud migration & modernization, optimization, and infrastructure services including legacy modernization.

Advisory and strategy

Systems Implementation

Customer applications, business applications, and integration services for systems implementation.

Design and experience

Experience Strategy & Design

Customer & employee experience, product strategy, design & innovation, and advertising & marketing transformation services.

Product engineering

Digital Product Building

Product engineering, platform engineering, and data engineering & machine learning services to build digital products end-to-end.

Advisory and strategy

Planning & Delivery

Product management, project & program management, and lean portfolio management services.

Advisory and strategy

Organizational Change & Talent

Change management, talent development & learning, and culture transformation services.

Advisory and strategy

Sustainability

Strategy & impact tracking, ESG digital transformation, and value chain decarbonization services.

Advisory and strategy

Operations

Mergers & acquisitions, operating model design, and process improvement services.

Security

Privacy & Security

Governance, risk & compliance, data privacy, and security services.

Industries

Energy and utilities

Named focus

Energy & Natural Resources

Financial services

Deep focus

Financial Services (Banking & Payments, Capital Markets, Insurance, Real Estate, Wealth & Asset Management)

Healthcare

Deep focus

Healthcare (Provider, Payer, Consumer Health, Health Tech, Association)

Manufacturing

Named focus

Manufacturing & Mobility (Discrete, Process, Aerospace, Construction, Mobility)

Media and entertainment

Named focus

Media & Communications (Communications, Gaming, Marketing & Advertising, Media & Entertainment, Sports & Live Entertainment)

Public sector

Named focus

Public & Social Impact (Federal, State/Local Government, Education, Nonprofit)

Retail and consumer

Named focus

Retail & Consumer Goods (Consumer Goods, Restaurants, Retail, Travel & Hospitality)

Technology

Named focus

Technology (Hardware, Professional Services, Semiconductor, Software)

Education

Mentioned

Education (within Public & Social Impact practice)

Travel and hospitality

Mentioned

Travel & Hospitality (within Retail & Consumer Goods practice)

Thought leadership

Slalom runs a prolific, broad-based insights program spanning articles, industry outlooks, webinars, and videos across AI, data, technology trends, and industry verticals—with a clear editorial point of view that AI must translate to measurable business value rather than experimentation for its own sake. The library of 91 pieces shows a mature, institutionalised program with strong coverage across both horizontal themes (agentic AI, operating models, data strategy) and vertical industries (financial services, life sciences, healthcare, government).

7Strongposture score

Volume

Prolific

Cadence

~Weekly

Artificial intelligence & agentic AIData strategyTechnology trendsIndustry outlooksCustomer experience & contact centersOrganizational change & operating modelsMarketing & growth

Owned IP

Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.

No proprietary IP surfaced

Positioned as a pure-services firm, with no owned platforms, frameworks, or tools stated in public.

Hot-words

The buzzword spaces this firm chooses to lean into.

Outcomes

“leads with outcomes”

Agentic

“AI in motion”

Co-pilot

“Siemens activates AI for 30,000 software developers”

Data foundation

“data engineering & architecture, management & governance”

Speed to value

“faster and better results”

Contact surface

Ways we found to reach this firm.

Contact form

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A public benchmark of how AI services and consulting firms position themselves. Scores are positioning assessments, not factual claims.

Methodology and right of reply

Last published cycle 2026-06

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