Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first Positioning is "insight-led, AI-powered team"; AI/ML services (Intelligent Content, Personalization, Agentic Experience), all TL is AI-focused (agentic AI, enterprise scaling, trust), hot-words agentic/co-pilot, ai_emphasis 60. AI is central but shares billing with experience-led framing. | 7Strong | Top 60% | Top 64% |
Consultative partner Explicit advisory offering (Experience Advisory), enterprise transformation framing, outcomes hot-word, six offerings spanning strategy/design/technology; clearly consultative rather than staff-aug. | 7Strong | Top 31% | Top 35% |
Clear differentiator Differentiator is "experience-led approach combined with Genpact's global capabilities" plus experience-at-scale — thematically clear but somewhat generic and overshadowed by brand-integration messaging. | 5Present | Top 80% | Top 76% |
Thought leadership Three AI-focused pieces with a real POV (enterprise debts, autonomy/trust, scaling research), but volume is light, cadence sporadic, author signal not visible, and content is now Genpact-branded. | 5Present | Top 42% | Top 44% |
Industry specialization Industries array empty; focus is on experience/CX/EX horizontally with no named sector proof. | 2Absent | Top 94% | Top 95% |
Technology-forward, owns IP owned_ip empty; only named partner platforms (Adobe, Microsoft, Sitecore, Optimizely) and offering names, no proprietary accelerators or frameworks surfaced. | 2Absent | Top 90% | Top 95% |
Size
1,000 plus people
Revenue
$250M plus(medium confidence)
HQ
Chicago, IL
AI emphasis
Normal
Homepage positioning
“Rightpoint has fully integrated into the Genpact brand”
Rightpoint has fully integrated into the Genpact brand, bringing its experience-led approach together with Genpact's global capabilities. The combined offering focuses on enterprise transformation across employee and customer experiences, delivered through an insight-led, AI-powered team spanning design, strategy, and technology.
Selling points
- Experience expertise now at greater scale
- Six core offerings covering every stage of the transformation journey
- Deep partnerships with world's leading enterprise technology providers
- Insight-led, AI-powered team spanning design, strategy, and technology
Services and capabilities
Design and experience
Agentic Experience
Experience offerings powered by agentic AI, focused on enterprise transformation across employee and customer experiences.
Product engineering
Digital Workspace
Digital workspace solutions enabling smarter, faster ways of working across the enterprise.
Advisory and strategy
Experience Advisory
Strategic advisory services focused on experience-led enterprise transformation.
AI and ML
Intelligent Content
AI-powered content capabilities enabling intelligent, personalized content delivery at scale.
Design and experience
Omnichannel Experience
Omnichannel experience delivery spanning customer and employee touchpoints.
AI and ML
Personalization & Experimentation
Personalization and experimentation services to optimize experiences and drive measurable outcomes.
Industries
No industry focus surfaced
Thought leadership
Rightpoint's public web presence now redirects entirely to Genpact's brand and insight program. The visible thought leadership is Genpact-branded, focused on AI scaling, agentic AI, and enterprise trust, with no Rightpoint-specific content remaining.
Volume
Light
Cadence
Sporadic
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
No proprietary IP surfaced
Hot-words
The buzzword spaces this firm chooses to lean into.
“Agentic Experience”
“move faster, work smarter, and deliver better experiences”
“deliver impact through six core offerings”
“insight-led, AI-powered team spanning design, strategy, and technology”
Contact surface
Ways we found to reach this firm.