All companies

LaunchPad Lab

Six positioning scores, 1 to 10.
See Methodology.

DimensionScore

AI-first

Title tag 'AI-Centric', headline 'Enter the Era of Build', Nova AI-native delivery model, multiple AI services (automation, agents, GenAI, consulting), OpenAI/Anthropic/Agentforce partners, 82 AI emphasis—AI is the near-entire pitch.

9Leading

Consultative partner

Outcome-based pricing, product strategy and advisory, AI Readiness Assessment and consulting, one team from first call to production, 90% retention—clear consultative outcomes framing, though still rooted in build delivery.

7Strong

Clear differentiator

Nova 'AI writes production code, senior engineers own judgment, outcome-based pricing—pay for outcomes not hours, ship in weeks not months' is a sharp, plainly stated differentiator.

8Strong

Thought leadership

A prolific, weekly, and current program (through mid-2026) with a clear AI-first point of view, multiple named practitioner-authors, and varied formats across agentic AI and digital transformation, though it leans practitioner how-to rather than distinctive flagship research.

8Strong

Industry specialization

Two deep regulated verticals (financial services, healthcare) with compliance-specific detail, plus legal/insurance/manufacturing named with marquee clients (Kawasaki, Whirlpool); solid focus but somewhat broad.

6Present

Technology-forward, owns IP

Nova is a high-substance flagship productized methodology; supported by Blueprint Workshop and AI Readiness Assessment (medium) plus a low-signal Discovery tool—owned delivery IP is clearly surfaced.

7Strong

Size

51 to 200 people

Revenue

$10M to $50M(medium confidence)

HQ

Chicago, IL

AI emphasis

High

launchpadlab.com Chicago, ILSalesforce · NicheSalesforce Experience Cloud · NicheAgentforce · NicheOpenAI · Major AIClaude AI (Anthropic) · Major AIContentful · NicheHeroku · NicheRender · Niche

Homepage positioning

“Enter the Era of Build.”

LaunchPad Lab is a Chicago-based digital product firm that builds custom AI and digital solutions for innovative businesses. They deliver across the full digital product lifecycle—AI automation, web and mobile apps, Salesforce development, and product strategy and design—through their proprietary AI-native delivery model called Nova. They primarily target mid-market teams across financial services, healthcare, legal, and other regulated industries.

Selling points

  • Custom AI and digital solutions that turn technology into a competitive advantage
  • AI has changed economics of building—what once took months now happens in weeks
  • Nova delivery model: AI generates production code, senior engineers shape and ship it, outcome-based pricing
  • You pay for outcomes, not hours—credits tied to what gets delivered
  • 14+ years in business, 760+ projects, 250+ clients
  • 90% of clients stay beyond year one
  • Full digital product lifecycle support with cross-functional teams
  • Fixed-scope AI Readiness Assessment to map highest-impact automation use cases before committing to a build

Named clients

  • CDK Global
  • Kawasaki
  • Bullhorn
  • Prosci
  • Whirlpool
  • American Truck Business Services

Services and capabilities

AI and ML

AI Automation Services for Mid-Market Teams

Custom AI agents and workflows that plug into existing systems, automate end-to-end repetitive processes, and escalate to humans only when real decisions are needed. Covers agentic workflows, process automation, AI-powered applications, data integration, and custom AI integrations.

90%+ less training time3x operational efficiency90% less scheduling timeBullhorn: cut case volume for 10,000 staffing firmsKawasaki: 15% higher conversion rate, 4 months to market, 7,700 dealers on one portalProsci: 10k+ users in 50+ countries, 2.5x renewal rate

AI and ML

AI Agent Development Services

Development of autonomous AI agents that access data, follow business logic, complete multi-step tasks, and escalate to humans when judgment is needed—agentic process automation as digital team members.

AI and ML

Generative AI Development

Custom generative AI features built into web and mobile experiences—chatbots, recommendation engines, predictive tools, intelligent search, and other AI-powered applications.

10,000+ users across 50+ countries (Prosci)

Advisory and strategy

AI Consulting Services

AI consulting to identify the highest-impact automation use cases before clients commit to a build, including a fixed-scope AI Readiness Assessment that maps workflows and prioritizes where AI pays back first.

Advisory and strategy

AI Agent Workshops & Training

Workshops and training services around AI agents to help teams understand, plan, and adopt agentic AI capabilities.

Product engineering

Web App Development

Custom web applications, portals, and internal tools that connect existing tech stacks and solve problems generic software can't address.

Product engineering

Mobile App Development

Native and cross-platform mobile experiences integrated with backend systems and data, meeting users where they are.

Product engineering

Salesforce Development

Extension and customization of Salesforce, Experience Cloud, and Agentforce to get more from CRM investment, connected to the rest of the client's stack.

Bullhorn: Salesforce Experience Cloud-powered hub for 10,000 staffing firms globally

Design and experience

Digital Product Strategy & Design Services

Cross-functional strategy and design covering discovery, product strategy, UX research, UX/UI design, prototyping and validation, and managed service and support. Blends insight, creativity, and technical know-how to deliver measurable outcomes.

Product engineering

Managed Services & Support

Proactive maintenance and enhancement services that operate as an extension of the client's team to ensure software remains high quality after launch.

Industries

Financial services

Deep focus

Automate servicing, back-office, and compliance workflows wired to core systems—traceable and human-reviewed where accuracy and audits matter.

Healthcare

Deep focus

HIPAA-compliant automation for clinical and operational work, with access controls and audit-ready outputs; clinicians stay in the loop on anything touching care.

Technology

Named focus

AI-focused digital products and automation for technology companies.

Education

Named focus

Digital products and AI solutions for education organizations.

Financial services

Named focus

Insurance: named as a distinct industry focus in the navigation.

Logistics and transportation

Named focus

Legal: automate document-heavy review, intake, and knowledge retrieval grounded in the firm's own content with verifiable sources.

Manufacturing

Mentioned

Manufacturing and industrial clients including Kawasaki and Whirlpool served with custom digital solutions.

Thought leadership

LaunchPad Lab publishes a steady stream of practitioner-oriented articles focused heavily on AI agents, agentic frameworks (especially Agentforce/Salesforce), and digital transformation—reflecting the firm's clear pivot to positioning itself as an AI-first digital product shop. The content is broad but consistent, covering both strategic guidance and technical how-tos across multiple service lines.

8Strongposture score

Volume

Prolific

Cadence

~Weekly

Most recent

Jun 29, 2026

agentic-aiAI agents & Agentforcedigital transformationsoftware developmentcloud infrastructure

Owned IP

Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.

Nova

Framework

LaunchPad Lab's proprietary AI-native delivery model. AI generates production code (not prototypes), senior engineers shape, review, and ship, and clients pay for outcomes (features, fixes, improvements delivered) not hours billed. Positions the firm's entire delivery method around AI acceleration.

Our assessment: Flagship branded methodology with a dedicated page, detailed in the hero, services pages, and FAQs—clearly productized and central to the firm's differentiation.

View

Blueprint Workshop

Framework

A 2–6 week collaborative discovery process (in-person or remote) that produces a detailed blueprint for building the right digital product, used before development begins.

Our assessment: Branded engagement accelerator with its own page and a defined duration; moderately described but no outcome metrics provided.

View

Discovery Space Navigator

Tool

A discovery tool or process offering referenced on the product strategy & design services page, linked from the Discovery section.

Our assessment: Only mentioned once with a link; no description of what it is or does beyond being a discovery resource.

View

AI Readiness Assessment

Accelerator

A fixed-scope assessment engagement that maps client workflows and pinpoints the automation use case with the fastest payback before committing to a full build.

Our assessment: Repeatedly promoted as a defined, scoped offering with clear purpose; no dedicated page URL visible, but described as a productized entry point.

Hot-words

The buzzword spaces this firm chooses to lean into.

Agentic

“Deploy intelligent agents that automate workflows…agentic process automation: digital team members that handle multi-step work”

Outcomes

“You pay for outcomes, not hours. Credits tied to what gets delivered: features, fixes, improvements.”

Speed to value

“Speed that changes the game—AI acceleration means what used to take months now takes weeks.”

Data foundation

“Connect your systems so AI, and your teams, work from clean, current data. Structured pipelines feed real-time decisions.”

Co-pilot

“AI generates production code…Humans shape, review, and ship. Senior teams focused on alignment, judgment, and quality.”

Contact surface

Ways we found to reach this firm.

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A public benchmark of how AI services and consulting firms position themselves. Scores are positioning assessments, not factual claims.

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Clay Griffith

“We get to sit down, explore cool ideas and help people to see the value in their points of view. Especially in this AI-everywhere world, that human relationship-building is pretty special.”

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