Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI runs through positioning: Trusted AI framework, Data/AI & Emerging Tech and AI in Legal services, RTSA tool, agentic/responsible-ai/co-pilot hot-words, and multiple AI insights — but it sits within a broad audit/tax/advisory pitch rather than being the whole story. | 7Strong | Top 61% | Top 65% |
Consultative partner Explicitly advisory and outcomes-led: 'Transforming the Enterprise', business-led/data-driven transformation, KPMG Velocity, integrated advisory across audit/tax/legal — classic strategic-partner framing, no staff-aug language. | 9Leading | Top 1% | Top 2% |
Clear differentiator Differentiators ('it's how we do it', 'human connections at the center', business-led tech) plus integrated audit+tax+legal+advisory breadth is a real angle, but the taglines lean generic rather than a sharp, specific reason to choose. | 6Present | Top 63% | Top 49% |
Thought leadership 14 insights with named, point-of-view reports: Global Tech Report 2026, Agentic AI advantage, global AI trust study, AI Governance Principles for Boards, sector pieces — substantive published research. | 8Strong | Top 4% | Top 9% |
Industry specialization 12+ named industries, seven detailed with several 'deep' signals (financial services, healthcare, retail, public sector) and tailored sector narratives plus sector-specific Gartner/IDC leader recognition. | 8Strong | Top 2% | Top 2% |
Technology-forward, owns IP Several owned assets surfaced — KPMG Velocity, Trusted AI Framework, Digital Gateway platform, RTSA tool, AI Governance Principles — but all rated medium substantiveness with light technical detail in captured pages. | 6Present | Top 35% | Top 39% |
Size
1,000 plus people
Revenue
$250M plus(high confidence)
HQ
Amstelveen, Netherlands
AI emphasis
Normal
Homepage positioning
“Transforming the Enterprise”
KPMG is a global professional services network offering audit, tax, advisory, and AI services to organizations across industries worldwide. The firm leverages deep expertise and innovative technology to turn insights into opportunity, placing human connections at the center. KPMG helps clients accelerate enterprise transformation through strategy, implementation, and managed services.
Selling points
- Accelerate your enterprise transformation
- Change smarter, move faster and transform strategically with KPMG Velocity
- Trusted AI framework for designing, building and deploying AI solutions responsibly
- Managed services to fast-track AI adoption
- Business-led approach to technology – helping you select, implement, manage and monitor the right solutions
- Strategy to implementation AI support, underpinned by trust
- Named a Leader in the 2026 Gartner® Magic Quadrant™ for Cloud ERP Services
Named clients
- VFS Global
Services and capabilities
AI and ML
AI Services
KPMG helps clients harness the power and potential of AI, from strategy to implementation. The firm takes a business-led approach, helping organizations select, implement, manage and monitor AI solutions responsibly, underpinned by the KPMG Trusted AI framework.
Advisory and strategy
Advisory
KPMG Advisory encompasses Deal Advisory, Management Consulting, and Risk Consulting, helping organizations navigate transformation, value creation, risk and regulation, and operational improvement.
Advisory and strategy
Audit and Assurance
KPMG provides audit and assurance services including financial statement audit, integrated audit, assurance, attestation, and audit data and analytics.
Advisory and strategy
Tax
KPMG Tax services cover business tax, international tax, global compliance management, global mobility services, tax technology, tax transformation, and ESG and tax, helping multinational enterprises navigate complex tax landscapes.
Advisory and strategy
ESG Services
KPMG ESG services address climate change and decarbonization, ESG advisory, and ESG reporting, helping organizations navigate rapidly evolving sustainability and regulatory requirements.
Cloud and platform
Cloud ERP Services
KPMG delivers cloud ERP transformation services, recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Cloud ERP Services, helping clients modernize their finance and enterprise platforms.
Advisory and strategy
Managed Services
KPMG Managed Services help modern businesses fast-track AI adoption and accelerate rather than merely outsource operations, positioning managed services as an AI accelerator.
Industries
Financial services
Deep focusFinancial Services — Banking, Asset Management, Capital Markets, Insurance
Healthcare
Deep focusHealthcare — Healthcare Systems transformation
Public sector
Deep focusGovernment & Public Sector
Retail and consumer
Deep focusConsumer, Retail & Leisure
Energy and utilities
Deep focusEnergy, Natural Resources & Chemicals — Oil and Gas, Power and Utilities, Renewable Energy, Mining
Manufacturing
Named focusIndustrial Manufacturing
Technology
Named focusPrivate Enterprise and Technology sectors
Thought leadership
KPMG operates a large, mature global thought-leadership program spanning AI, ESG, transformation, risk, operations, workforce, and tax, with content spanning articles, reports, webinars, and client case studies that position the firm as a practical, cross-disciplinary adviser to complex enterprises. The library runs to at least 285 paginated pages of content, reflecting a prolific and institutionalized publishing capability.
Volume
Prolific
Cadence
~Weekly
Most recent
Jun 2026
- Euro Tax Flash from KPMG's EU Tax Centre – CJEU ruling on the Portuguese real estate transfer tax on contributions and restructurings involving real estate companiesArticles
- Stop outsourcing. Start acceleratingArticles
- 2026 Gartner® Magic Quadrant™ for Cloud ERP ServicesReports
- Regulating AI in financial servicesWebinars
- KPMG and Microsoft scale trusted, enterprise AI agents globally through deployment of Agent 365 and CopilotArticles
- Delivering growth through finance transformation at VFS GlobalCase studies
- Beyond silosArticles
- Building a future-ready MedTech supply chain for Southeast AsiaArticles
- AI Governance Principles for BoardsReports
- Banking transformation: The new agendaArticles
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
KPMG Velocity
FrameworkA consulting approach/platform that helps organizations change smarter, move faster and transform strategically.
Our assessment: Branded and featured on homepage with a dedicated URL, but detail on methodology is not visible in captured pages.
ViewAI Governance Principles for Boards
FrameworkA practical, principles-led framework to support board directors as they navigate the evolving AI governance landscape.
Our assessment: Featured as a flagship insight with its own page; positioned as KPMG IP but reads more as a thought leadership publication than a productized tool.
ViewKPMG Trusted AI Framework
FrameworkA framework for designing, building and deploying AI solutions responsibly, providing principles-led guidance for enterprises and board directors navigating the AI landscape.
Our assessment: Prominently featured on homepage and AI insights pages with dedicated URL and board-level governance principles; reads as a substantive, productized framework.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“designing, building and deploying AI solutions responsibly”
“Building agentic operating engines for the modern buying journey”
“turn insights into opportunity and move business and innovation forward”
“change smarter, move faster and transform strategically”
“deployment of Agent 365 and Copilot”
“business-led approach to technology – helping you select, implement, manage and monitor the right”
Contact surface
Ways we found to reach this firm.