Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI leads the title tag and homepage; IOS AI Maturity Model is the central differentiator, services cover GenAI/NLP/MLOps, AI partners Databricks/Snowflake, and agentic/responsible-ai hot-words with ai_emphasis 82. | 8Strong | Top 38% | Top 33% |
Consultative partner Explicitly structured around client outcomes not billable hours, 7.5-year avg partnerships, managed delivery strategy-through-production, and 'Trust Changes Everything' advisory framing — though training/staffing models also present. | 7Strong | Top 30% | Top 37% |
Clear differentiator Sharp plain-spoken claims: trust/transparency as the anti-overpromising alternative, NPS 90+, 7.5-yr partnerships, and a uniquely branded AI maturity model; concrete and memorable. | 7Strong | Top 28% | Top 37% |
Thought leadership A prolific, weekly program of ~423 current pieces (latest June 2026) spans AI, cloud, data, and development with varied formats and a clear practitioner point of view, though author seniority is not visible and content leans heavily on webinars and case studies rather than distinctive original authority. | 8Strong | Top 4% | Top 2% |
Industry specialization Seven named industries with client proof (Medtronic, McKesson, Berkshire Hathaway Energy, NCL), but depth signals are mostly light-to-moderate — broad coverage rather than deep sector specialization. | 5Present | Top 76% | Top 77% |
Technology-forward, owns IP IOS framework is well-described and central with named stages; Improving Labs and CodeLaunch add IP but lean training/community rather than delivery accelerators. | 6Present | Top 35% | Top 38% |
Size
1,000 plus people
Revenue
$50M to $250M(medium confidence)
HQ
Plano, TX
AI emphasis
Normal
Homepage positioning
“Trust Changes Everything”
Improving is a modern technology consulting and software development company built on a foundation of trust, transparency, and shared success. With 2,500+ employees across 20+ enterprises worldwide, they deliver AI, data, applications, and platform engineering services to leading enterprises. They serve Fortune 50 companies and position themselves as a long-term partner averaging 7.5 years per engagement.
Selling points
- NPS 90+ among the highest in modern enterprise technology services
- 7.5 year average partnership length
- 28 of the world's Fortune 50 largest enterprises trust Improving
- 21 offices across 7 countries and 3 continents
- Three engagement models: Train Your People, Build Your Solution, Scale Your Team
- 200+ Improving Talks webinars hosted since 2022
- 92 startups accelerated through CodeLaunch (equity-free accelerator)
- 107,000+ attendees hosted at user groups since 2020
- Largest provider of Scrum.org courses in North America
- 2023 Google Cloud Partner of the Year - Public Sector
Named clients
- Norwegian Cruise Line Holdings
- Berkshire Hathaway Energy
- Lakeshore Learning
- McKesson
- Medtronic
- CHS
- NorthRiver Midstream
- Bank of America
- General Dynamics Mission Systems - Canada
Services and capabilities
Data and analytics
Data — Real-Time Data, Lakehouse Modernization, and Analytics
Improving delivers data platform modernization including real-time data pipelines, lakehouse architecture, and analytics that turn information into decisions. They leverage partners like Snowflake, Confluent, and Databricks.
Product engineering
Applications — AI-Enabled Engineering, Legacy to Cloud-Native
Improving builds and modernizes enterprise applications with AI embedded in delivery. Services include decomposing monoliths, cloud-native architectures, DevOps, platform engineering, enterprise integration and APIs, and application production support.
Cloud and platform
Platform — Cloud Infrastructure and Platform Engineering
Improving delivers cloud platform services leveraging Microsoft Azure, AWS, and Google Cloud to build scalable, cloud-native solutions. Engagements include cloud migration, infrastructure automation, and enterprise-scale platform builds.
Advisory and strategy
Consulting — Technology Strategy and Delivery
Improving provides technology consulting services covering AI strategy, digital transformation, agile coaching, business agility, and organizational alignment. Engagements are structured around client outcomes rather than billable hours.
Advisory and strategy
Training & Coaching — Agile, AI, Leadership, and Technical Courses
Improving offers hands-on training and workshops to upskill teams and transform organizations. Offerings span certification training (Scrum, Kanban), AI workshops, technical courses, labs, and team training, all led by practitioner-instructors.
Product engineering
Outsourcing / Global Delivery — Scale Your Team
Improving provides vetted engineers across North America, LATAM, and India for team augmentation and managed outsourcing. Engagements feature mid/lead/senior compositions and a 98% client satisfaction rate.
AI and ML
AI — Strategy, GenAI & NLP, and MLOps
Improving embeds AI intelligence responsibly across the enterprise, from AI strategy and GenAI/NLP to MLOps. Their flagship AI engagement is structured around the Intelligence Operating System (IOS), an 8-stage maturity model guiding organizations from zero AI to full Agentic Operations.
Industries
Travel and hospitality
Deep focusMulti-year modernization partnership with Norwegian Cruise Line Holdings; reservation platform built on Azure serving 2M+ passengers
Energy and utilities
Deep focus60% faster deployment for Berkshire Hathaway Energy; SAP BPC migration for NorthRiver Midstream
Healthcare
Deep focusAI-powered patient records search in Canada; real-time data pipelines for Medtronic; DSCSA compliance automation for McKesson
Logistics and transportation
Named focusDeployment automation for McKesson Drug Serialization Repository across 29 distribution centers
Retail and consumer
Named focusAgentic AI lead qualification system for Lakeshore Learning deployed in 90 days
Manufacturing
Named focusModern real-time data pipelines for Medtronic medical device manufacturing
Financial services
MentionedTraining delivered to Bank of America SVP; CHS data warehouse modernization
Public sector
Mentioned2023 Google Cloud Partner of the Year - Public Sector
Thought leadership
Improving maintains a prolific and mature thought-leadership program spanning ~423 pieces, with a strong practitioner focus on AI, cloud, data modernization, and software development. Content is anchored in webinars and case studies, signalling a consultative, solution-oriented posture aimed at both technical and business audiences.
Volume
Prolific
Cadence
~Weekly
Most recent
Jun 17, 2026
- Agentic AI Opportunity WorkshopGuides · Jun 17, 2026
- Resources (Databricks)Reports · Jun 15, 2026
- Smarter AI Spending: Controlling Token Costs Without Sacrificing PerformanceWebinars · May 29, 2026
- Build Your Own Software Factory: Customized AI-Assisted DevelopmentWebinars · May 28, 2026
- AI Readiness AssessmentGuides · May 1, 2026
- Evolving Java: What's New and Why It MattersWebinars · Apr 21, 2026
- Wielding AI-Ready TypeScript: The Present and Future of Typed Development in the Age of AIWebinars · Apr 21, 2026
- Glofin Trio SolutionCase studies · Apr 10, 2026
- Bestpass GeoCorrCase studies · Apr 10, 2026
- Cariloop Web ApplicationCase studies · Apr 10, 2026
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
Intelligence Operating System (IOS)
FrameworkImproving's proprietary AI maturity model defining 8 stages of AI adoption, from Zero AI to full Agentic Operations, organized in three waves: Tools (stages 1-2), Process (stages 3-4), and Agentic Operations (stages 5-8). Used to structure every AI engagement and replace experimentation with a structured path.
Our assessment: Flagship differentiator prominently featured on the homepage with methodology detail; reads as a productized framework with clear stages and named waves.
Improving Labs
AcceleratorHands-on workshop labs where participants work collaboratively on their own products and challenges, guided by experts to produce tangible outcomes. Includes offerings such as AI for Business Process Innovation Lab, Product Backlog Creation Lab, Value Measurement Lab, and Test Automation Lab.
Our assessment: Branded lab format with named offerings and a dedicated page; described with purpose but limited methodology detail.
ViewCodeLaunch
AcceleratorAn equity-free startup accelerator where Improving provides early-stage companies with professional software development. $50K+ grand prize per cycle with no equity or entry fee required.
Our assessment: Community-facing accelerator program with an external site; 92 startups accelerated gives it credibility but it is a community program rather than a client-facing IP asset.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“Agentic Operations — agents run autonomously, coordinate in parallel, and span multiple products”
“structured around your outcomes, not our hours”
“real-time data, lakehouse modernization, and analytics that turn information into decisions”
“From Pilot to Production in 90 Days”
“embed intelligence responsibly across the enterprise”
“Microsoft's AI tools, such as Copilot and Azure Machine Learning, to deliver enterprise-grade solutions for intelligent automation”
Contact surface
Ways we found to reach this firm.