All companies

Improving

Six positioning scores, 1 to 10.
See Methodology.

DimensionScore

AI-first

AI leads the title tag and homepage; IOS AI Maturity Model is the central differentiator, services cover GenAI/NLP/MLOps, AI partners Databricks/Snowflake, and agentic/responsible-ai hot-words with ai_emphasis 82.

8Strong

Consultative partner

Explicitly structured around client outcomes not billable hours, 7.5-year avg partnerships, managed delivery strategy-through-production, and 'Trust Changes Everything' advisory framing — though training/staffing models also present.

7Strong

Clear differentiator

Sharp plain-spoken claims: trust/transparency as the anti-overpromising alternative, NPS 90+, 7.5-yr partnerships, and a uniquely branded AI maturity model; concrete and memorable.

7Strong

Thought leadership

A prolific, weekly program of ~423 current pieces (latest June 2026) spans AI, cloud, data, and development with varied formats and a clear practitioner point of view, though author seniority is not visible and content leans heavily on webinars and case studies rather than distinctive original authority.

8Strong

Industry specialization

Seven named industries with client proof (Medtronic, McKesson, Berkshire Hathaway Energy, NCL), but depth signals are mostly light-to-moderate — broad coverage rather than deep sector specialization.

5Present

Technology-forward, owns IP

IOS framework is well-described and central with named stages; Improving Labs and CodeLaunch add IP but lean training/community rather than delivery accelerators.

6Present

Size

1,000 plus people

Revenue

$50M to $250M(medium confidence)

HQ

Plano, TX

AI emphasis

Normal

improving.com Plano, TX, Dallas, TX, Calgary, Canada, Costa Rica, IndiaMicrosoft Azure · HyperscalerAWS · HyperscalerGoogle Cloud · HyperscalerDatabricks · Major AISnowflake · Major AIConfluent · NicheSAP · NicheAkka · NicheScrum.org · Niche

Homepage positioning

Trust Changes Everything

Improving is a modern technology consulting and software development company built on a foundation of trust, transparency, and shared success. With 2,500+ employees across 20+ enterprises worldwide, they deliver AI, data, applications, and platform engineering services to leading enterprises. They serve Fortune 50 companies and position themselves as a long-term partner averaging 7.5 years per engagement.

Selling points

  • NPS 90+ among the highest in modern enterprise technology services
  • 7.5 year average partnership length
  • 28 of the world's Fortune 50 largest enterprises trust Improving
  • 21 offices across 7 countries and 3 continents
  • Three engagement models: Train Your People, Build Your Solution, Scale Your Team
  • 200+ Improving Talks webinars hosted since 2022
  • 92 startups accelerated through CodeLaunch (equity-free accelerator)
  • 107,000+ attendees hosted at user groups since 2020
  • Largest provider of Scrum.org courses in North America
  • 2023 Google Cloud Partner of the Year - Public Sector

Named clients

  • Norwegian Cruise Line Holdings
  • Berkshire Hathaway Energy
  • Lakeshore Learning
  • McKesson
  • Medtronic
  • CHS
  • NorthRiver Midstream
  • Bank of America
  • General Dynamics Mission Systems - Canada

Services and capabilities

Data and analytics

Data — Real-Time Data, Lakehouse Modernization, and Analytics

Improving delivers data platform modernization including real-time data pipelines, lakehouse architecture, and analytics that turn information into decisions. They leverage partners like Snowflake, Confluent, and Databricks.

91% faster deployment for McKesson — from 4-6 hours to 33 minutesConsolidated nine disparate ERP systems into unified Snowflake platform for CHS

Product engineering

Applications — AI-Enabled Engineering, Legacy to Cloud-Native

Improving builds and modernizes enterprise applications with AI embedded in delivery. Services include decomposing monoliths, cloud-native architectures, DevOps, platform engineering, enterprise integration and APIs, and application production support.

60% faster deployment for Berkshire Hathaway EnergyMulti-year modernization partnership with Norwegian Cruise Line Holdings40+ person team serving 2M+ passengers across 32 ships (Norwegian Cruise Line Holdings since 2019)

Cloud and platform

Platform — Cloud Infrastructure and Platform Engineering

Improving delivers cloud platform services leveraging Microsoft Azure, AWS, and Google Cloud to build scalable, cloud-native solutions. Engagements include cloud migration, infrastructure automation, and enterprise-scale platform builds.

2023 Google Cloud Partner of the Year - Public Sector

Advisory and strategy

Consulting — Technology Strategy and Delivery

Improving provides technology consulting services covering AI strategy, digital transformation, agile coaching, business agility, and organizational alignment. Engagements are structured around client outcomes rather than billable hours.

Advisory and strategy

Training & Coaching — Agile, AI, Leadership, and Technical Courses

Improving offers hands-on training and workshops to upskill teams and transform organizations. Offerings span certification training (Scrum, Kanban), AI workshops, technical courses, labs, and team training, all led by practitioner-instructors.

3,279 students trained1,706 certifications awarded200+ webinars hosted since 2022

Product engineering

Outsourcing / Global Delivery — Scale Your Team

Improving provides vetted engineers across North America, LATAM, and India for team augmentation and managed outsourcing. Engagements feature mid/lead/senior compositions and a 98% client satisfaction rate.

98% client satisfaction

AI and ML

AI — Strategy, GenAI & NLP, and MLOps

Improving embeds AI intelligence responsibly across the enterprise, from AI strategy and GenAI/NLP to MLOps. Their flagship AI engagement is structured around the Intelligence Operating System (IOS), an 8-stage maturity model guiding organizations from zero AI to full Agentic Operations.

3x increase in qualified leads for Lakeshore Learning90 days from pilot to production for Agentic AI system42% faster operating speed

Industries

Travel and hospitality

Deep focus

Multi-year modernization partnership with Norwegian Cruise Line Holdings; reservation platform built on Azure serving 2M+ passengers

Energy and utilities

Deep focus

60% faster deployment for Berkshire Hathaway Energy; SAP BPC migration for NorthRiver Midstream

Healthcare

Deep focus

AI-powered patient records search in Canada; real-time data pipelines for Medtronic; DSCSA compliance automation for McKesson

Logistics and transportation

Named focus

Deployment automation for McKesson Drug Serialization Repository across 29 distribution centers

Retail and consumer

Named focus

Agentic AI lead qualification system for Lakeshore Learning deployed in 90 days

Manufacturing

Named focus

Modern real-time data pipelines for Medtronic medical device manufacturing

Financial services

Mentioned

Training delivered to Bank of America SVP; CHS data warehouse modernization

Public sector

Mentioned

2023 Google Cloud Partner of the Year - Public Sector

Thought leadership

Improving maintains a prolific and mature thought-leadership program spanning ~423 pieces, with a strong practitioner focus on AI, cloud, data modernization, and software development. Content is anchored in webinars and case studies, signalling a consultative, solution-oriented posture aimed at both technical and business audiences.

8Strongposture score

Volume

Prolific

Cadence

~Weekly

Most recent

Jun 17, 2026

AI & machine learningcloud & infrastructuredata modernization & engineeringsoftware development (Java, TypeScript)observability & DevOps

Owned IP

Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.

Intelligence Operating System (IOS)

Framework

Improving's proprietary AI maturity model defining 8 stages of AI adoption, from Zero AI to full Agentic Operations, organized in three waves: Tools (stages 1-2), Process (stages 3-4), and Agentic Operations (stages 5-8). Used to structure every AI engagement and replace experimentation with a structured path.

Our assessment: Flagship differentiator prominently featured on the homepage with methodology detail; reads as a productized framework with clear stages and named waves.

Improving Labs

Accelerator

Hands-on workshop labs where participants work collaboratively on their own products and challenges, guided by experts to produce tangible outcomes. Includes offerings such as AI for Business Process Innovation Lab, Product Backlog Creation Lab, Value Measurement Lab, and Test Automation Lab.

Our assessment: Branded lab format with named offerings and a dedicated page; described with purpose but limited methodology detail.

View

CodeLaunch

Accelerator

An equity-free startup accelerator where Improving provides early-stage companies with professional software development. $50K+ grand prize per cycle with no equity or entry fee required.

Our assessment: Community-facing accelerator program with an external site; 92 startups accelerated gives it credibility but it is a community program rather than a client-facing IP asset.

View

Hot-words

The buzzword spaces this firm chooses to lean into.

Agentic

Agentic Operations — agents run autonomously, coordinate in parallel, and span multiple products

Outcomes

structured around your outcomes, not our hours

Data foundation

real-time data, lakehouse modernization, and analytics that turn information into decisions

Speed to value

From Pilot to Production in 90 Days

Responsible AI

embed intelligence responsibly across the enterprise

Co-pilot

Microsoft's AI tools, such as Copilot and Azure Machine Learning, to deliver enterprise-grade solutions for intelligent automation

Contact surface

Ways we found to reach this firm.

Contact form Phone sales@improving.com

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A public benchmark of how AI services and consulting firms position themselves. Scores are positioning assessments, not factual claims.

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