Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first Title tag leads with 'Enterprise AI', flagship IOS AI maturity model, agentic AI services and case studies (Lakeshore 90-day pilot-to-production), responsible-ai/agentic hot-words, and major AI partners (Snowflake, Databricks); AI is central but shares billing with data/app/platform engineering. | 8Strong | Top 40% | Top 32% |
Consultative partner Positions as trust-first alternative to large consultancies, 'structured around client outcomes not billable hours', AI strategy/transformation advisory, 7.5-year partnerships and named transformations — though it also openly offers staff augmentation/outsourcing. | 7Strong | Top 31% | Top 28% |
Clear differentiator Sharp, plainly stated differentiators: 'practitioners who stay (7.5-yr avg)', NPS 90+, proprietary IOS AI maturity model no competitor has, equity-free CodeLaunch, no-registration webinars — specific and non-generic. | 8Strong | Top 2% | Top 1% |
Thought leadership A credible practitioner-authored body of work with a clear pragmatic point of view on AI, delivery, and security, but the program is light in volume, sporadic in cadence, and limited to a single article format, keeping it at the "present" level rather than strong. | 5Present | Top 42% | Top 40% |
Industry specialization Seven named industries with proof, one deep (Norwegian Cruise Line multi-year, 2M+ passengers) plus McKesson DSCSA and Medtronic; but most sectors only moderate/light depth, spread broad rather than dominant in any one. | 6Present | Top 50% | Top 53% |
Technology-forward, owns IP Flagship proprietary Intelligence Operating System (AI maturity framework, high substantiveness) plus productized CodeLaunch accelerator and Improving Talks platform; IOS plausibly drives AI delivery though methodology-heavy rather than deep tech tooling. | 7Strong | Top 28% | Top 28% |
Size
1,000 plus people
Revenue
$50M to $250M(medium confidence)
HQ
Plano, TX
AI emphasis
Normal
Homepage positioning
“Trust Changes Everything”
Improving is a leading technology services firm headquartered in Plano, TX, with offices across North America, South America, and Asia. The firm delivers AI, data, application, and platform engineering services to enterprise clients. It positions itself as the trust-first alternative to large consultancies, built on long-term partnerships and a proprietary AI maturity model.
Selling points
- NPS 90+ among the highest in modern enterprise technology services
- 7.5-year average partnership length
- 8 of the world's Fortune 50 largest enterprises trust Improving
- 21 offices across 7 countries and 3 continents
- 1,200+ software developers; 98% client review score
- 34,000+ students trained; 16,000+ certifications awarded
- 200+ Improving Talks webinars hosted since 2022
- 92 startups accelerated through CodeLaunch
- 74 certified Kubernetes engineers (51 CKA, 4 CKS, 19 CKAD)
- 2025 Confluent Enablement Partner of the Year
- 2023 Google Cloud Partner of the Year – Public Sector
- Practitioners co-chair KubeCon India 2025–2026
Named clients
- Norwegian Cruise Line Holdings
- Berkshire Hathaway Energy
- Lakeshore Learning
- McKesson
- Medtronic
- Thrivent
- EnergyHub
- Catalis
- Provincial Health Services Authority of BC (PHSA)
Services and capabilities
AI and ML
AI Solutions & Agentic AI Development
Improving builds AI-driven systems including agentic AI, LLM-powered search, and intelligent automation, structured around its proprietary Intelligence Operating System (IOS) maturity model covering 8 stages of AI adoption. Engagements range from AI strategy and assessment to production deployment in 90 days.
Data and analytics
Data Engineering & Modern Data Platforms
Improving designs and builds modern data platforms including lakehouses, warehouses, real-time streaming pipelines, and analytics infrastructure on Snowflake, Databricks, Confluent, and Microsoft Fabric. Services span data platform modernization, data pipeline development, and governance.
Cloud and platform
Platform Engineering — Cloud, Data & AI Infrastructure
Improving designs, builds, and operates cloud platform infrastructure on Azure, AWS, and Google Cloud, including MLOps pipelines, agent orchestration frameworks, Kubernetes environments, and integration layers. The firm holds advanced partnerships across all three hyperscalers.
Product engineering
Application Development & Modernization
Improving builds and modernizes enterprise applications — from decomposing monoliths to cloud-native architectures — with AI embedded in the development process. Services include custom software development, DevOps, enterprise integration & APIs, and application production support.
Advisory and strategy
Technology Consulting — AI Strategy, Modernization & Digital Transformation
Improving provides strategic consulting to help organizations align technology with business goals, covering AI strategy & assessment, legacy system modernization, data platform modernization, and cloud-native architecture. 300+ full-time consultants with 19+ years of experience.
Product engineering
Outsourcing — Nearshore, Offshore & Staff Augmentation
Improving offers flexible outsourcing solutions — nearshore (LATAM), offshore (India), and staff augmentation — providing vetted engineers at mid/lead/senior composition with 98% client satisfaction.
Advisory and strategy
Training — AI, Certification & Technical Upskilling
Improving offers comprehensive training including AI workshops, certification prep, technical training, and private/team training. Courses range from foundational technology certifications to advanced AI skills.
Industries
Healthcare
Named focusAI-powered patient record search and summarization; real-time data pipelines for medical device manufacturing
Financial services
Named focusEnterprise integration datastores and data consolidation for financial services firms
Travel and hospitality
Deep focusMulti-year modernization of reservation platforms serving 2M+ passengers for Norwegian Cruise Line Holdings
Energy and utilities
Named focusLegacy-to-cloud migration and load testing for energy sector clients including Berkshire Hathaway Energy and EnergyHub
Public sector
Named focusGoogle Cloud Partner of the Year – Public Sector 2023; regulated environment delivery
Logistics and transportation
Named focusAutomated deployment and DSCSA regulatory compliance for McKesson across 29 distribution centers
Manufacturing
MentionedReal-time data pipelines for Medtronic medical device manufacturing
Thought leadership
Improving's Tech Insights category presents practitioner-level articles authored by senior architects and engineers, focusing on AI integration, software engineering trade-offs, and LLM security. The program reads as technically opinionated and grounded in real delivery experience, though the visible listing is small.
Volume
Light
Cadence
Sporadic
Most recent
Jul 22, 2026
- Hidden Cost of Over-Engineering Enterprise ApplicationsArticles · Jul 22, 2026
- Why AI Skills Are Now Part of the Product Owner's PlaybookArticles · Jul 1, 2026
- Stop Treating Legacy Systems as the EnemyArticles · Jun 17, 2026
- Closing the AuthZ Gap in MCP: Policy-Driven Tool Invocation ControlArticles · Jun 12, 2026
- Embedding AI Into Daily Development: What Software Engineers Actually LearnArticles · May 15, 2026
- OWASP Top 10 for LLMs: A Practitioner's Implementation GuideArticles · May 8, 2026
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
Intelligence Operating System (IOS)
FrameworkImproving's proprietary AI maturity model defining 8 stages of AI adoption — from Zero AI to full Agentic Operations — organized into three waves: Tools (Stages 1–2), Process (Stages 3–4), and Agentic Operations (Stages 5–8). Replaces experimentation with a structured path for every AI engagement.
Our assessment: Flagship, well-described proprietary framework central to the homepage and AI positioning; genuinely differentiating if the methodology is as structured as claimed.
CodeLaunch
AcceleratorAn equity-free startup accelerator where Improving provides early-stage companies with professional software development. Grand prize of $50K+ per cycle with no equity taken and no entry fee. 92 startups accelerated to date.
Our assessment: Productized community/brand asset with an external site and clear track record; meaningful differentiator for community positioning.
ViewImproving Talks
PlatformFree weekly live webinar series hosted every Wednesday by Improving practitioners on real technical challenges across AI, data, engineering, and more. No registration wall, open to everyone. 200+ sessions hosted since 2022.
Our assessment: Well-established recurring program with strong community signals; more of a brand/community asset than a technology IP asset.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“structured around your outcomes, not our hours”
“Agentic Operations — agents run autonomously, coordinate in parallel, and span multiple products”
“governance infrastructure becomes essential”
“We build the platform layer first, so your AI scales, your data flows reliably”
“From Pilot to Production in 90 Days”
“AI woven into how we work — AI-Enabled Engineering”
Contact surface
Ways we found to reach this firm.