Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI is a named lead service with substantive AI IP (ClassifAI open-source plugin, lead contributor), agentic/co-pilot hot-words, multiple AI whitepapers/webinars, and 'AI before ChatGPT' framing — central but shares billing with WordPress/mobile. | 7Strong | Top 60% | Top 58% |
Consultative partner Offers Digital Strategy & Growth advisory and frames 'sharp strategy' with named transformations (WhiteHouse.gov relaunch, Site Kit rollout), but positioning leans heavily on build/execution across apps and CMS. | 6Present | Top 63% | Top 58% |
Clear differentiator Sharp, plainly-stated differentiator: market leader in enterprise WordPress via 10up practice, top WP VIP partner since 2011, plus marquee proof (WhiteHouse.gov in 8 weeks, Google Site Kit for 5M owners). | 8Strong | Top 2% | Top 8% |
Thought leadership Prolific weekly blog with 136 pages, multiple whitepapers (Trust-Centric AI in Healthcare, publisher strategy), webinars, and original research (AI Visibility audit findings) — substantive POV across formats. | 8Strong | Top 3% | Top 2% |
Industry specialization Several deep named industries (media & publishing, government/civic, technology) with concrete sector proof (White House, NYT, CalMatters), plus moderate healthcare/retail — strong but concentrated. | 7Strong | Top 23% | Top 8% |
Technology-forward, owns IP Multiple owned assets with substance: ElasticPress.io (productized SaaS), ClassifAI (open-source AI plugin, lead contributor), SiteWatch, Cerberus, and the 10up WordPress Practice framework. | 8Strong | Top 6% | Top 2% |
Size
201 to 1,000 people
Revenue
$10M to $50M(medium confidence)
HQ
New York, NY
AI emphasis
Normal
Homepage positioning
“Digital Done Right. Sharp strategy. Precision execution. Experiences that drive impact.”
Fueled is a digital agency formed from the merger of Fueled and 10up, offering strategy, design, and engineering across AI, mobile apps, enterprise web, and CMS. They serve ambitious brands and institutions, having worked with clients like Microsoft, Google, Apple, the White House, and the New York Times. Their team of 300+ experts operates fully remotely across North America, EMEA, and beyond.
Selling points
- AI capabilities applied since before ChatGPT
- Top WP VIP partner since 2011, inaugural Gold Partner of the Quarter and Year
- Award-winning, chart-topping iOS and iPadOS apps
- Relaunched WhiteHouse.gov in 8 weeks
- Put Google's Site Kit inside WordPress for 5 million site owners
- Carbon neutral commitment
- Founded in 2007 — nearly two decades of product innovation
Named clients
- Microsoft
- Apple
- The White House
- New York Times
- Salesforce
- Hilton
- Harvard
- Disney
- Victoria's Secret
- Clinique
- SoulCycle
- Good Housekeeping
- Goosehead
- Vero Beach Museum of Art
- CalMatters
- Vida Health
- American Express
- Malaria No More
Services and capabilities
AI and ML
Artificial Intelligence (AI)
Applying AI since before ChatGPT — from workflow automation, rapid prototyping, to previously unthinkable experiences. Delivers real-world applications including agentic post-launch support, AI-powered WordPress features (ClassifAI, Ollama integration), visual regression testing with AI, and AI visibility audits for enterprise brands.
Product engineering
Content Management Systems (CMS) — Enterprise WordPress
The market leader in enterprise WordPress delivery through the 10up WordPress Practice. Top WP VIP partner since 2011, inaugural Gold Partner of the Quarter and Year. Also works with Sanity, PayloadCMS, Contentful, Webflow, and other CMS platforms.
Product engineering
Mobile Apps
Award-winning, chart-topping iOS and iPadOS app development. Clients have earned App of the Year recognition. Also offers cross-platform mobile development via Flutter.
Advisory and strategy
Digital Strategy & Growth
Sharp digital strategy paired with precision execution, helping ambitious brands and institutions shape their digital ecosystems. Includes product management, UX research, and growth-oriented product strategy.
Design and experience
Design & User Experience
Human-centered design across mobile, web, and next-gen tech products. Covers product design, UI/UX, branding, and design systems. Delivered for clients ranging from early-stage startups to large enterprise companies.
Cloud and platform
Cloud & Managed Services
Custom managed infrastructure and cloud services for clients with specialized needs. Includes SiteWatch WordPress maintenance, ElasticPress.io supercharged WordPress search, and Cerberus security scanning.
Security
Security Testing (Cerberus)
Cerberus is an expanded security testing offering for higher-risk web environments, designed for WordPress sites and beyond.
Industries
Media and entertainment
Deep focusMedia & Publishing
Public sector
Deep focusGovernment & Civic Technology
Technology
Deep focusTechnology Companies
Healthcare
Named focusHealthcare Marketing & Content
Retail and consumer
Named focusRetail & E-commerce
Financial services
MentionedFinancial Services & Insurance
Education
MentionedHigher Education
Thought leadership
Fueled maintains a prolific, multi-topic blog that blends hands-on engineering deep dives, AI and WordPress ecosystem commentary, client case studies, and culture/awards pieces — signalling a mature, outward-facing thought-leadership program with a strong point of view on AI-augmented web and product development.
Volume
Prolific
Cadence
~Weekly
Most recent
Dec 23, 2025
- "One Small Step" Brings Diverse Perspectives Together Through DialogArticles · Dec 23, 2025
- Making AI Experiments: The Official Reference Plugin for WordPress AIArticles · Dec 11, 2025
- WordPress 6.9 Release: Fueled Leads on Collaboration Features and AI ExperimentsArticles · Dec 9, 2025
- Designing a Seamless Insurance Experience: Fueled's Customer-Centric Digital Transformation for GooseheadCase studies · Dec 2, 2025
- Small Sites, Big Impact: Helping Feed More Nourish Its CommunityCase studies · Nov 25, 2025
- ElasticPress Updates Bring AI to WordPress SearchArticles · Nov 11, 2025
- Fueled to Share AI & Open Source Insights at Inaugural CloudFest USAArticles · Oct 30, 2025
- From Fueled's Webby Awards Judge: Award-Worthy Digital Experiences in 2025Articles · Oct 23, 2025
- Modernizing Visual Regression Testing with AI for Smarter Website MaintenanceArticles · Oct 16, 2025
- Beyond Usability: Brand Loyalty Starts with BelongingArticles · Oct 9, 2025
- Experimenting with AI: Smarter WordPress Block ConstructionArticles · Oct 3, 2025
- Fueled to Share Agency Innovation Insights at Webflow Conf 2025Articles · Sep 11, 2025
- From Fine Dining to Fine Design: Experiences That Shape the Way We DesignArticles · Aug 27, 2025
- Fueled Implements 140+ Accessibility Enhancements to WooCommerceArticles · Aug 21, 2025
- Fueled Heads to WordCamp US 2025Articles · Aug 18, 2025
- Fueled Welcomes Erika Lovegreen as Vice President of MarketingArticles · Aug 13, 2025
- Colorado Public Radio Unlocks New Audiences with Apple NewsCase studies · Aug 6, 2025
- The Jewish Chronicle Shortlisted for Future of Media AwardsArticles · Jul 29, 2025
- AI Brand Visibility Audits: A Fueled Analysis of Brand Discovery in the AI EraReports · Jul 23, 2025
- Fueling WordPress Performance: How We Sped Up the Open WebArticles · Jul 11, 2025
- Google Site Kit Named WordPress's Most Trusted PluginArticles · Jul 8, 2025
- CalMatters' Digital Democracy Honored with Emmy AwardArticles · Jul 3, 2025
- Engineering the Component Behind Fueled.com's New 3D Motion EffectsArticles · Jun 24, 2025
- Pressto Shop: Effortlessly Activate Branded MerchandiseArticles · Jun 16, 2025
- White Paper: Online Accessibility Strategies for Government Efficiency and TrustWhite papers · Jun 11, 2025
- From Figma Tokens to WordPress Styles in Minutes: Our New Figma PluginArticles · Jun 5, 2025
- WordPress Launches AI Team With Google, Automattic, and Fueled LeadersArticles · Jun 3, 2025
- Why Top Companies Invest in Strategic WorkshopsArticles · May 29, 2025
- Building Google's Official WordPress Plugin, Now Used by 5M+ SitesCase studies · May 27, 2025
- Turning Sentiment into an AI-powered Experience with Microsoft ResearchCase studies · May 22, 2025
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
ElasticPress.io
PlatformSupercharged Elasticsearch-powered search for WordPress and WooCommerce, offered as a managed SaaS with tiered plans. Now includes AI-enhanced search features.
Our assessment: Productized, named SaaS platform with its own domain, pricing plans, and active development — high substantiveness.
ViewSiteWatch
PlatformWordPress maintenance and managed services offering, providing ongoing upkeep and monitoring for WordPress sites.
Our assessment: Named managed-services product with its own subdomain, but light on public detail beyond the name and description.
ViewCerberus
ToolSecurity scanning and expanded security testing tool for higher-risk web environments, particularly WordPress.
Our assessment: Named security offering with a dedicated blog post, but described primarily as a service rather than a standalone productized tool.
ViewClassifAI
ToolOpen-source AI plugin for WordPress enabling applied AI features such as content classification, now with added security and governance features. Fueled leads its development.
Our assessment: Actively developed open-source WordPress AI plugin with governance features; Fueled is the lead contributor — substantive and credible.
View10up WordPress Practice
FrameworkFueled's dedicated enterprise WordPress delivery practice, the top WP VIP partner since 2011. Covers engineering, design, and strategy for WordPress at scale.
Our assessment: Well-established named practice with verifiable partner status and a long track record — high substantiveness.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“Experiences that drive impact”
“quality, velocity, and impact”
“Fueled Pilots Agentic Post-Launch Support”
“workflow automation, to rapid prototyping, to previously unthinkable experiences”
Contact surface
Ways we found to reach this firm.