Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI is in the title tag and lead positioning ('Applying AI since before ChatGPT'), with substantive AI IP (ClassifAI), WordPress 7.0 AI/Ollama contributions, agentic/responsible-ai/co-pilot hot-words, and an AI service line — but AI sits alongside CMS, mobile, and web rather than being the entire pitch. | 7Strong | Top 61% | Top 55% |
Consultative partner Offers Digital Strategy & Growth advisory and frames work around 'sharp strategy' and 'experiences that drive impact', with outcome examples (affiliate revenue, unicorns/IPOs), but positioning leans agency/build-and-design rather than named end-to-end transformation programs. | 6Present | Top 61% | Top 50% |
Clear differentiator Clear, specific differentiators: market leader in enterprise WordPress via 10up, built Google Site Kit (5M sites), relaunched WhiteHouse.gov in 8 weeks, App of the Year — concrete and plainly stated rather than generic. | 8Strong | Top 2% | Top 5% |
Thought leadership 15 pieces with genuine points of view ('Trust and Taste Are Design's Real Differentiators', embedded UX research, agentic post-launch support) and credible technical authority tied to WordPress AI contributions. | 7Strong | Top 19% | Top 10% |
Industry specialization Named depth in technology (Apple/Google/Microsoft) and public sector (WhiteHouse.gov, Emmy-winning CalMatters), plus moderate retail/media and healthcare proof — but spread across sectors as a digital generalist rather than one dominant vertical. | 6Present | Top 53% | Top 41% |
Technology-forward, owns IP Surfaces ClassifAI (substantive open-source AI tool with governance features) and the 10up WordPress Practice; Cerberus is only a thin mention. Real owned IP exists but is concentrated in one strong asset. | 6Present | Top 35% | Top 26% |
Size
201 to 1,000 people
Revenue
$10M to $50M(medium confidence)
HQ
New York, NY
AI emphasis
Normal
Homepage positioning
“Digital Done Right — Sharp strategy. Precision execution. Experiences that drive impact.”
Fueled is a digital agency born from the merger of Fueled and 10up, offering strategy, design, and engineering across AI, mobile apps, enterprise web, and CMS. They serve ambitious brands and institutions, from startups to large enterprises, helping them build connected digital experiences. The team of 300+ operates fully remotely across North America, EMEA, and beyond.
Selling points
- Applying AI since before ChatGPT / since it was called Machine Learning
- Top WP VIP partner since 2011; inaugural Gold Partner of the Quarter and of the Year
- Award-winning, chart-topping iOS and iPadOS apps, including App of the Year wins
- Relaunched WhiteHouse.gov in 8 weeks
- Helped Apple grow iPhone sales among EMEA carriers through gamified experiences
- Built Google's Site Kit plugin, now in hands of 5 million site owners
- Products nominated for Emmy Awards, featured in Apple keynotes, honored with Webby Awards
- Helped startups become unicorns and launched products that led to IPOs
- Founded in 2007; nearly two decades of product innovation and platform expertise
- Carbon neutral commitment
Named clients
- Microsoft
- Apple
- The White House
- New York Times
- Salesforce
- Hilton
- Harvard
- Disney
- CalMatters
- Victoria's Secret
- Sixpoint Brewery
- Clinique
- SoulCycle
- Hamilton on Broadway
- Vida Health
- Vero Beach Museum of Art
Services and capabilities
AI and ML
Artificial Intelligence (AI)
Applying Artificial Intelligence since before ChatGPT — from workflow automation, to rapid prototyping, to previously unthinkable experiences. Delivering real-world applications of AI since it was called Machine Learning.
Product engineering
Content Management Systems (CMS)
The market leader in enterprise WordPress delivery. The top WP VIP partner since 2011, with a dedicated 10up WordPress Practice leading delivery for enterprise clients.
Product engineering
Mobile Apps
Award-winning, chart-topping iOS and iPadOS apps. Mobile apps pushing the envelope since the iPhone App Store launched, with App of the Year wins for clients.
Advisory and strategy
Digital Strategy & Growth
Sharp strategy and precision execution across digital ecosystems. Helping ambitious brands shape their digital infrastructure through strategy, design, and engineering.
Cloud and platform
Cloud & Managed Services
Custom managed infrastructure for clients with specialized needs, including WordPress maintenance (SiteWatch), ElasticPress.io search, and the Cerberus security scanning offering.
Design and experience
Design & User Experience
Product management, strategy, design, and user research delivered with precision and craft, creating experiences that delight users and drive business growth.
Industries
Public sector
Deep focusRelaunched WhiteHouse.gov in 8 weeks; built CalMatters' Digital Democracy tool honored with Emmy Award
Technology
Deep focusBuilt Google's Site Kit plugin (5M users); partnered with Microsoft Research on AI-powered community mural
Media and entertainment
Named focusEnabled New York Times affiliate revenue stream on Wirecutter; CalMatters Digital Democracy Emmy; Webby Award work for Microsoft Research and Harvard School of Public Health
Retail and consumer
Named focusWork with Apple on EMEA carrier sales gamification; e-commerce platform partnerships (Shopify, WooCommerce, Swell)
Healthcare
MentionedAI in Healthcare Marketing & Content webinar with Vida Health and WP Engine
Education
MentionedHarvard School of Public Health recognized in 2025 Webby Awards; Jake Goldman taught at Boston University
Thought leadership
Fueled runs a prolific, multi-format blog spanning 136 pages that positions the firm as a hands-on practitioner and open-source contributor—particularly in AI-augmented WordPress, product design, and mobile development. The program blends original opinion pieces, white papers, case studies, and event dispatches, giving it both depth and breadth.
Volume
Prolific
Cadence
~Weekly
- Fueled's Open Source Leaders on the WordPress AI Plugin, ClassifAI, and Applied AI in WordPressArticles
- Fueled Pilots Agentic Post-Launch Support to Deliver More Value from Digital Product MaintenanceArticles
- Four New Case Studies Showcase Fueled's Expertise Across Mobile Apps, Website CMS, AI, and Customer MessagingCase studies
- Fueled Helped Shape WordPress 7.0 as AI Features Move ForwardArticles
- From Readouts to Real Product Change: Effective UX Research Is Embedded, Not EpisodicArticles
- Four Habits of Teams That Build Digital Products People Actually UseArticles
- In the Age of AI, Trust and Taste Are Design's Real DifferentiatorsArticles
- Fueled brings Ollama to WordPress 7.0, adds security and governance features to ClassifAIArticles
- Vero Beach Museum of Art's Campus Transformation Site Delivers Outsized ImpactCase studies
- Cerberus: Expanded Security Testing for a Higher-Risk WebArticles
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
ElasticPress.io
PlatformSupercharged search for WordPress, offered as a managed service.
Our assessment: Branded search product with its own domain, but limited detail on the captured pages.
ViewClassifAI
ToolOpen source WordPress AI plugin that integrates AI classification, content tagging, and language features into WordPress. Fueled contributors are open source leaders on the project, and they have added security and governance features as well as Ollama integration for WordPress 7.0.
Our assessment: Actively maintained, open-source, productized AI plugin for WordPress with named features and governance capabilities — flagship AI IP.
ViewSiteWatch
ToolWordPress maintenance managed service offering.
Our assessment: Named branded offering for ongoing WordPress maintenance; moderate detail provided.
ViewCerberus
ToolSecurity scanning and testing offering for higher-risk web environments.
Our assessment: Named security scanning product with a dedicated blog post, but limited depth on capabilities in captured pages.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“Fueled Pilots Agentic Post-Launch Support”
“Experiences that drive impact”
“Relaunched WhiteHouse.gov in 8 weeks”
“adds security and governance features to ClassifAI”
“workflow automation, to rapid prototyping, to previously unthinkable experiences”
Contact surface
Ways we found to reach this firm.