Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI is one of several co-equal pillars (AI, Mobile, Web, Growth) with substantive AI IP (ClassifAI, official WordPress AI plugin, WordPress AI Team leadership) and agentic/co-pilot hot-words, plus deep AI-in-WordPress thought leadership; prominent but not the entire pitch. | 7Strong | Top 60% | Top 56% |
Consultative partner 'Sharp strategy, precision execution' and Digital Strategy & Growth advisory service with outcomes/impact language, but positioning leans heavily toward build/delivery (apps, CMS, web) rather than strategic transformation advisory. | 6Present | Top 64% | Top 52% |
Clear differentiator Sharp, specific differentiators: market leader in enterprise WordPress via 10up, WhiteHouse.gov in 8 weeks, built Google Site Kit reaching 5M owners, Emmy/Webby/Apple keynote proof — concrete and plainly stated. | 8Strong | Top 1% | Top 2% |
Thought leadership Prolific weekly multi-format library (137 pages) with a clear applied-AI/WordPress POV, named roundups and research-driven pieces, though author bylines not consistently visible. | 8Strong | Top 2% | Top 2% |
Industry specialization Three deep industries (public sector with Emmy-winning Digital Democracy + WhiteHouse.gov, media/publishing, technology) plus moderate healthcare and retail, with named marquee client proof per sector. | 7Strong | Top 21% | Top 6% |
Technology-forward, owns IP Multiple substantive owned assets: ElasticPress.io SaaS, ClassifAI flagship open-source AI plugin, official WordPress AI plugin, SiteWatch, Cerberus, and the 10up WordPress Practice framework — a strong IP portfolio driving delivery. | 8Strong | Top 9% | Top 4% |
Size
201 to 1,000 people
Revenue
$10M to $50M(medium confidence)
HQ
New York, NY
AI emphasis
Normal
Homepage positioning
“Digital Done Right – Sharp strategy. Precision execution. Experiences that drive impact.”
Fueled is a digital agency formed from the merger of Fueled and 10up, offering strategy, design, and engineering across AI, mobile apps, enterprise web, and CMS. They serve ambitious brands and institutions, from startups to large enterprises, with a focus on quality, velocity, and impact. Their team of 300+ experts works fully remote across North America, EMEA, and beyond.
Selling points
- AI, Mobile, Web, and Growth capabilities under one roof
- Top WP VIP partner since 2011 and inaugural Gold Partner of the Quarter and of the Year
- Award-winning, chart-topping iOS and iPadOS apps
- Delivered WhiteHouse.gov relaunch in 8 weeks
- Partnered with Google to build Site Kit, reaching 5 million site owners
- Founded in 2007; nearly two decades of product innovation
- 300+ experts worldwide, fully remote
- Carbon neutral
Named clients
- Microsoft
- Apple
- The White House
- New York Times
- Cox Enterprises
- CalMatters
- Salesforce
- Hilton
- Harvard
- Disney
- Victoria's Secret
- Clinique
- SoulCycle
- Good Housekeeping
- Vero Beach Museum of Art
Services and capabilities
AI and ML
Artificial Intelligence (AI) – Applying Artificial Intelligence, since before ChatGPT.
From workflow automation to rapid prototyping to previously unthinkable experiences, Fueled delivers real-world AI applications across web, mobile, and content platforms. They are active contributors to the WordPress AI ecosystem, including ClassifAI and the official WordPress AI Plugin.
Product engineering
Content Management Systems (CMS) – The market leader in enterprise WordPress delivery.
Fueled's 10up WordPress Practice is the top WP VIP partner since 2011 and WP VIP's inaugural Gold Partner of the Quarter and of the Year. They deliver scalable websites and flexible publishing platforms for enterprise clients.
Product engineering
Mobile Apps – Award winning, chart topping iOS and iPadOS apps.
Fueled builds mobile apps that push the envelope on iOS and iPadOS, having won App of the Year for clients and helped them top the charts. Apple engaged Fueled to build an app for them.
Advisory and strategy
Digital Strategy & Growth – Sharp strategy, precision execution.
Fueled provides digital strategy and growth services, helping clients unlock revenue, grow sales, and build connected experiences that make a measurable impact. Includes UX research, product strategy, and gamified experiences.
Cloud and platform
Cloud & Managed Services – Custom managed infrastructure and WordPress operations.
Fueled's Cloud & Managed Services team provides SiteWatch WordPress maintenance, ElasticPress.io supercharged search for WordPress, Cerberus security scanning, and custom managed infrastructure for clients with specialized needs.
Design and experience
Design & User Experience – Intentional, intuitive, human-centered design.
Fueled's design practice spans product design, UX/UI, branding, and user research, delivering experiences that delight users and drive business growth. They practice rapid prototyping and continuous research.
Industries
Public sector
Deep focusDigitized Democracy – relaunched WhiteHouse.gov; built CalMatters' Digital Democracy (Emmy Award winner)
Media and entertainment
Deep focusPublisher and news media digital strategies; New York Times Wirecutter affiliate revenue; Good Housekeeping app
Technology
Deep focusPartnerships with Google, Microsoft, Apple; enterprise CMS and app development for tech brands
Healthcare
Named focusAI in Healthcare Marketing & Content; Trust-Centric AI framework for healthcare; Microsoft Research and Harvard School of Public Health projects
Retail and consumer
Named focusE-commerce via WooCommerce, Shopify, Swell; clients include Victoria's Secret and Clinique
Thought leadership
Fueled maintains a prolific, broad-ranging blog spanning AI/WordPress integration, product design, mobile and web development, whitepapers, and case studies, reflecting a mature digital product agency with strong opinions on applied AI and platform innovation. The program is active and consistently covers both technical depth and strategic themes, though no dates are shown on individual posts.
Volume
Prolific
Cadence
~Weekly
Most recent
Mar 12, 2026
- AI in Healthcare Marketing & Content: Takeaways From Our WebinarWebinars · Mar 12, 2026
- Choosing the Right Cross-Platform Mobile TechnologyArticles · Mar 5, 2026
- Fueled Leads the Continued Advancement of Applied AI in WordPressArticles · Feb 25, 2026
- White Paper: Digital Strategies for Publishers and News Media as Traffic and Revenue RewireWhite papers · Feb 17, 2026
- White Paper: A Framework for Trust‑Centric AI in Healthcare Content & MarketingWhite papers · Feb 9, 2026
- ElasticPress.io Makes Better WordPress, WooCommerce Search More Affordable with New PlansArticles · Feb 5, 2026
- Driving Product Growth, by Design: a Conversation with Authority MagazineArticles · Jan 30, 2026
- From More to Meaningful: 6 Shifts Reshaping Content & UX StrategiesArticles · Jan 22, 2026
- The New Good Housekeeping App Showcases Fueled's Unified ExpertiseCase studies · Jan 15, 2026
- White Paper: Delivering Better Products Faster with Continuous ResearchWhite papers · Jan 8, 2026
- "One Small Step" Brings Diverse Perspectives Together Through DialogArticles · Dec 23, 2025
- Making AI Experiments: The Official Reference Plugin for WordPress AIArticles · Dec 11, 2025
- WordPress 6.9 Release: Fueled Leads on Collaboration Features and AI ExperimentsArticles · Dec 9, 2025
- Designing a Seamless Insurance Experience: Fueled's Customer-Centric Digital Transformation for GooseheadCase studies · Dec 2, 2025
- Small Sites, Big Impact: Helping Feed More Nourish Its CommunityCase studies · Nov 25, 2025
- ElasticPress Updates Bring AI to WordPress SearchArticles · Nov 11, 2025
- Fueled to Share AI & Open Source Insights at Inaugural CloudFest USAArticles · Oct 30, 2025
- From Fueled's Webby Awards Judge: Award-Worthy Digital Experiences in 2025Articles · Oct 23, 2025
- Modernizing Visual Regression Testing with AI for Smarter Website MaintenanceArticles · Oct 16, 2025
- Beyond Usability: Brand Loyalty Starts with BelongingArticles · Oct 9, 2025
- Experimenting with AI: Smarter WordPress Block ConstructionArticles · Oct 3, 2025
- Fueled to Share Agency Innovation Insights at Webflow Conf 2025Articles · Sep 11, 2025
- From Fine Dining to Fine Design: Experiences That Shape the Way We DesignArticles · Aug 27, 2025
- Fueled Implements 140+ Accessibility Enhancements to WooCommerceArticles · Aug 21, 2025
- Fueled Heads to WordCamp US 2025Articles · Aug 18, 2025
- Fueled Welcomes Erika Lovegreen as Vice President of MarketingArticles · Aug 13, 2025
- Colorado Public Radio Unlocks New Audiences with Apple NewsCase studies · Aug 6, 2025
- The Jewish Chronicle Shortlisted for Future of Media AwardsArticles · Jul 29, 2025
- AI Brand Visibility Audits: A Fueled Analysis of Brand Discovery in the AI EraArticles · Jul 23, 2025
- Fueling WordPress Performance: How We Sped Up the Open WebArticles · Jul 11, 2025
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
ElasticPress.io
PlatformSupercharged search for WordPress and WooCommerce, offered as a service with tiered pricing plans to make enterprise-grade search more affordable.
Our assessment: Productized SaaS offering with its own domain, pricing, and ongoing feature development — clearly substantive.
ViewClassifAI
ToolOpen-source AI plugin for WordPress enabling content classification and applied AI features; Fueled leads its development and contributes security and governance features.
Our assessment: Flagship open-source AI asset with deep WordPress ecosystem integration and ongoing core contribution — highly substantive.
ViewSiteWatch
PlatformWordPress maintenance and managed services offering for ongoing site health and support.
Our assessment: Branded managed-service product with its own subdomain but limited detail on features in captured pages.
ViewCerberus
ToolSecurity scanning offering for higher-risk web environments, described as expanded security testing.
Our assessment: Named security tool with a dedicated blog post but limited detail on methodology or productization depth.
View10up WordPress Practice
FrameworkFueled's dedicated WordPress center of excellence, the top WP VIP partner since 2011 and WP VIP's inaugural Gold Partner.
Our assessment: Well-established practice with a named brand, deep client history, and platform leadership credentials.
ViewOfficial WordPress AI Plugin / AI Experiments Reference Plugin
ToolFueled leads development of the official reference plugin for WordPress AI and contributes to the WordPress AI Plugin as part of the WordPress AI Team.
Our assessment: Official open-source contribution with named leadership role in the WordPress AI Team alongside Google and Automattic — highly credible.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“experiences that drive impact”
“we balance urgency and high standards to deliver meaningful results”
“agentic post-launch support”
“workflow automation, to rapid prototyping, to previously unthinkable experiences”
Contact surface
Ways we found to reach this firm.
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Made in Austin, Texas