Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first EY.ai EYQ agentic AI platform (Stevie Award), OneEdge neurosymbolic AI, AI woven across services/industries and hot-words (agentic, responsible-ai, co-pilot), but AI shares the stage with assurance/tax/strategy. | 7Strong | Top 61% | Top 65% |
Consultative partner Strongly advisory: EY-Parthenon strategic consulting to CEOs/boards, outcomes language (unlock growth, value creation, PE value creation), named transformation framing throughout — clearly a strategic outcomes-led partner. | 9Leading | Top 1% | Top 2% |
Clear differentiator Differentiator rests on full-spectrum global scale plus EY-Parthenon combining strategy and transactions — substantive but category-typical Big Four positioning rather than a sharp, plain-spoken single reason. | 6Present | Top 63% | Top 49% |
Thought leadership 14 pieces with strong POV: CEO Confidence Index, Global economic outlook, Deal Barometer M&A outlook, Growth Survey, Geostrategic Analysis — recurring branded research with genuine point of view. | 8Strong | Top 4% | Top 9% |
Industry specialization Multiple named sectors with deep depth signals (FS, healthcare/life sciences, retail, public sector, tech/media/telecom) plus named proof (Puerto Rico, Microsoft 365); broad and deep sector coverage. | 8Strong | Top 2% | Top 2% |
Technology-forward, owns IP Owns EY.ai EYQ (high substance, award-winning), plus medium tools (Deal Barometer, PE Pulse) and OneEdge (coming soon); credible proprietary IP though several accelerators are name-only. | 7Strong | Top 22% | Top 23% |
Size
1,000 plus people
Revenue
$250M plus(high confidence)
HQ
London, UK (global); US operations prominent on captured pages
AI emphasis
Low
Homepage positioning
“Shape the future with confidence”
EY helps clients create long-term value for all stakeholders. Enabled by data and technology, their services and solutions provide trust through assurance and help clients transform, grow and operate. EY serves a broad range of industries globally through assurance, consulting, strategy, tax, and transaction services.
Selling points
- Services and solutions enabled by data and technology
- Provides trust through assurance
- Helps clients transform, grow and operate
- Dedicated industry practices across financial services, health, energy, industrials, public sector, retail, TMT, and more
- EY-Parthenon strategy and transactions arm
- EY wavespace™ innovation centers
- Alliances with leading technology partners
- Managed services across tax, cybersecurity, legal, and technology
Named clients
- Xcel Energy
- Bristol Myers Squibb
- St James's Hospital
Services and capabilities
Advisory and strategy
Strategy by EY-Parthenon
Corporate and growth strategy, geopolitical strategy, commercial strategy, turnaround and restructuring, disruptive strategy, economic analysis, and private equity value creation delivered through the EY-Parthenon practice.
Advisory and strategy
Transactions and Corporate Finance by EY-Parthenon
M&A advisory, integration, divestment, corporate finance, valuation, due diligence, forecasting, investment banking, and AI-powered transaction technology.
Advisory and strategy
Consulting
Analytics consulting, customer experience, cybersecurity, finance consulting, risk consulting, supply chain & operations, technology transformation, and transformation platform services.
Advisory and strategy
Assurance Services
Audit, climate change & sustainability assurance, financial accounting advisory, forensic & integrity services, technology risk, and private client audit.
Advisory and strategy
Tax
Full suite of tax services including international tax, indirect taxes, tax technology, tax compliance, tax accounting, and transaction tax.
Advisory and strategy
Managed Services
Ongoing managed services across cybersecurity, financial compliance, financial crime, forensic & integrity, legal, payroll, tax and finance operate, and technology.
Security
Cybersecurity
Cybersecurity consulting and managed services to help organizations manage cyber risk.
Data and analytics
Analytics Consulting
Analytics consulting services to help clients derive insights from data and drive better business decisions.
Advisory and strategy
People & Workforce
Change management, HR transformation, workforce mobility, learning & development, recognition & reward, and workforce analytics services.
Advisory and strategy
EY Sustainability
Sustainability and ESG advisory spanning climate change, sustainable finance, supply chain transformation, sustainability tax, renewable energy transition, and environment, health & safety.
Industries
Financial services
Deep focusFinancial Services – Banking & Capital Markets, Insurance, Wealth & Asset Management
Healthcare
Deep focusHealth & Life Sciences
Energy and utilities
Deep focusEnergy & Resources – Mining & Metals, Oil & Gas, Power & Utilities
Public sector
Deep focusGovernment & Public Sector – Federal, State & Local, Education, Infrastructure
Retail and consumer
Deep focusConsumer Products & Retail
Manufacturing
Deep focusIndustrials – Aerospace & Defense, Automotive, Chemicals, Industrial Products
Technology
Deep focusTechnology, Media & Entertainment, and Telecommunications – Technology sector
Media and entertainment
Named focusMedia & Entertainment
Telecommunications
Named focusTelecommunications
Travel and hospitality
Named focusReal Estate, Hospitality & Construction – Hospitality
Thought leadership
EY operates a prolific, institutionally broad thought-leadership engine publishing multiple pieces every day across virtually every major industry and functional domain, with a strong practitioner-oriented, forward-looking point of view anchored in AI, geostrategy, and sector transformation. The program is highly mature, spanning ~500 pieces and covering everything from C-suite imperatives to deep sector case studies.
Volume
Prolific
Cadence
~Weekly
Most recent
Jun 12, 2026
- How can you redefine resilience for the next frontier of vulnerabilitiesArticles · Jun 12, 2026
- Supply chain sustainability 2022Reports · Jun 12, 2026
- How AI drove data optimization for oil and gas capital projectsArticles · Jun 12, 2026
- How agentic AI can help unlock enterprise value at scaleArticles · Jun 11, 2026
- The CEO imperative: are you making political risk a strategic priorityArticles · Jun 11, 2026
- How GLP-1s and AI are changing the way consumers interact with healthcareArticles · Jun 10, 2026
- Will the future of retail be led by humans or AIArticles · Jun 10, 2026
- How China's VAT reform is reshaping global indirect taxArticles · Jun 10, 2026
- How workforce sustainability will transform the energy industryArticles · Jun 10, 2026
- Geostrategic analysisReports · Jun 9, 2026
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
EY wavespace™
PlatformEY's global network of innovation and co-creation centers where clients work with EY teams and technology partners to develop and test new ideas and solutions.
Our assessment: Branded co-creation environment featured in primary navigation; described by name but limited detail in captured pages.
ViewEY Transformation Platform
PlatformA platform supporting business transformation engagements, listed under Consulting services.
Our assessment: Named in nav under Consulting but no descriptive content captured; low substantiveness.
ViewM&A AI-powered Technology (Connected Capital Technologies)
PlatformAI-powered technology solution supporting M&A transactions, including deal origination, due diligence, and integration.
Our assessment: Branded AI-powered M&A tool featured in nav under both Strategy and Technology; limited detail in captured pages.
ViewNext-gen audit technology
PlatformEY's proprietary next-generation technology platform for audit services.
Our assessment: Referenced in nav under Technology; no detail on capabilities captured.
ViewEY Comply for Financial Insights
ToolManaged service offering for financial compliance insights.
Our assessment: Named in nav under Managed Services; no further descriptive content captured.
ViewEnterprise Reimagined™
FrameworkA branded EY-Parthenon service/framework for enterprise transformation strategy.
Our assessment: Trademarked brand name listed in nav; no substantive description captured.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“help clients create long-term value for all stakeholders”
“enabled by data and technology”
“M&A AI-powered Technology”
Contact surface
No contact surface captured