Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI Transformation is a lead service; DEPTIFY AI orchestration platform, Agentic Engineering, NVIDIA partner agency, 50% AI-enabled revenue, ai_emphasis 72, and heavily AI-tilted insights make AI central but marketing/creativity share the pitch. | 8Strong | Top 40% | Top 44% |
Consultative partner Growth Invention Framework/Flywheel, AI Transformation consultancy, Future of Work consultancy, and outcomes-led 'grow faster than the market' framing position it as a strategic partner rather than staff-aug. | 8Strong | Top 5% | Top 10% |
Clear differentiator Sharp, plain differentiator: 50/50 tech & marketing balance, AI-native with 50% AI-enabled revenue, NVIDIA partner agency, three-time Webby Agency of the Year — specific and memorable. | 8Strong | Top 2% | Top 1% |
Thought leadership Prolific weekly insights programme (1,139 items) across articles, whitepapers, podcasts, webinars with real POV titles ('The end of virality', 'AI-enabling the past...'); some named senior authorship. | 8Strong | Top 3% | Top 6% |
Industry specialization Five named industries (BFSI, retail/commerce, health, TMT) but nearly all moderate/light depth signals with limited sector-specific proof; generalist agency leaning. | 5Present | Top 73% | Top 81% |
Technology-forward, owns IP DEPTIFY platform plus Growth Invention Framework and Flywheel are branded owned IP, but substantiveness rated medium/low with limited detail on delivery mechanics. | 6Present | Top 39% | Top 45% |
Size
1,000 plus people
Revenue
$250M plus(medium confidence)
HQ
Amsterdam, Netherlands
AI emphasis
Normal
Homepage positioning
“THE GROWTH INVENTION COMPANY”
DEPT® is a global digital agency operating at the intersection of marketing and technology, serving ambitious brands across five continents. It offers services spanning AI transformation, brand & media, commerce, customer experience, and tech & data. The firm positions itself as a partner for growth invention — combining creativity, technology, and AI to help clients grow faster than the market.
Selling points
- Invention at the intersection of marketing and technology
- AI Transformation consultancy and delivery services
- Growth Invention Flywheel — identify where to bet, invent the solution, implement at scale
- Future of the Customer Journey — growth systems for human & agent-led journeys
- Future of Work consultancy — redesign how work gets done in the AI era
- Agentic Engineering — turn engineering speed, quality & control into growth
- DEPTIFY: AI orchestration for the agentic era
- B Corp Certified
- 100% climate neutral, 37% renewable energy consumption
- Webby Agency of the Year 2024 / 2023 / 2022
- Campaign Digital Innovation Agency of the Year 2023
- Forrester's 10 top Commerce Services Providers
- 50% AI-enabled revenue
- 15+ years of experience
- NVIDIA partner agency
Named clients
- NVIDIA
- eBay
- Meta
- Arm
- Mammut
- NIVEA
Services and capabilities
Data and analytics
Tech & Data
Futureproofs platforms and unlocks the full value of data to drive business growth.
Product engineering
Commerce
Increases sales and strengthens brand presence today and in the future, with expertise in agentic commerce and commerce experience design.
AI and ML
AI Transformation
Helps businesses turn the AI shift into growth with consultancy and delivery services built for the realities of an AI-driven business — covering strategy, agentic engineering, future of work, and customer journey redesign.
Design and experience
Brand & Media
Builds brands that can't be ignored — from identity to full-funnel media, all powered by AI.
Design and experience
Customer Experience
Turns complex, fragmented customer journeys into seamless experiences that keep people coming back.
Industries
Financial services
Named focusBanking, Financial Services & Insurance
Retail and consumer
Named focusRetail & Commerce
Healthcare
Named focusHealth
Media and entertainment
Named focusTech, Media & Telecom
Telecommunications
MentionedTech, Media & Telecom
Thought leadership
DEPT® runs a prolific, broad-based thought-leadership program spanning AI transformation, brand strategy, commerce, and culture, anchored by a clear 'Growth Invention' point of view that positions the agency as a strategic partner for brands navigating AI-first markets. The program blends long-form articles, downloadable whitepapers, and event recaps with a confident, practitioner-led voice.
Volume
Prolific
Cadence
~Weekly
Most recent
Jul 16, 2026
- Now & next: 2026 trends that invent growthWhite papers · Nov 19, 2025
- DEPT® brings its Cannes-Style moments year-round with Future ClubArticles · Feb 5, 2026
- DEPT® marks 10th anniversary and doubles down on Growth InventionArticles · Oct 22, 2025
- The World Cup campaigns we paid attention to this summer (and why)Articles · Jul 16, 2026
- AI-enabling the past is why your transformation is underperformingArticles · Jul 8, 2026
- How today's top CMOs are putting AI to work: Lessons from Cannes 2026Articles · Jul 7, 2026
- The end of virality as a brand strategyArticles · Jul 1, 2026
- A better way to measure creator marketing successArticles · Jun 30, 2026
- On AI, creators, & cultures of experimentation: Cannes 2026Articles · Jun 25, 2026
- When uncertainty becomes consumers' new reality, brands need to earn their place in itArticles · Jun 25, 2026
- Why AI has yet to lead to a measurable increase in corporate productivityArticles · Jun 23, 2026
- Contextual brands in the age of instabilityWhite papers · Jun 19, 2026
- The AI-impact gap: Why the industry is incentivized to ignore the real numbersArticles · Jun 18, 2026
- Commerce in the era of agentsWhite papers · Jun 16, 2026
- Shoptalk Europe: How can brands keep up with the pace of agentic commerce?Articles · Jun 12, 2026
- Optimization in the age of AI: Understanding GEOArticles · Jun 11, 2026
- AI can write code. Enterprise delivery is harderArticles · Jun 9, 2026
- The next decade of growth belongs to the inventorsArticles · Oct 23, 2025
- Celebrating creativity, impact, and innovation: DEPT® named 2025 Lovies Agency of the YearArticles · Nov 6, 2025
- In defense of AI slop (And why bad art might be good for creativity)Articles · Nov 12, 2025
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
DEPTIFY
PlatformAI orchestration platform for the agentic era. Connects tools, data, and workflows through an agentic orchestration layer that unifies briefing, strategy, content, media, measurement, and learning.
Our assessment: Branded platform with a clear proposition but limited detail on the page captured; described as turning AI into a better way of working without a walled garden.
ViewGrowth Invention Framework
FrameworkA proprietary framework designed to help marketing leaders and executives acquire, grow, and retain customers by identifying where growth is blocked and where opportunities lie. Operates as a continuous loop with customers at the centre, combining business, product, marketing experience with technology and AI-driven insight.
Our assessment: Clearly branded and described with method detail in the insight article; serves as the firm's overarching go-to-market methodology.
ViewGrowth Invention Flywheel
FrameworkA sub-component of the AI Transformation offering: identify where to bet, invent the solution, and implement it at scale.
Our assessment: Named and linked from the homepage but described only in a single sentence; appears to be a branded concept within the wider Growth Invention Framework.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“Agentic Engineering — Turn engineering speed, quality & control into growth”
“Growth Invention — growth that's designed, not improvised”
“delivering faster than anyone else”
“Future of Work — Redesign how work gets done in the AI era”
Contact surface
Ways we found to reach this firm.