Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first Headline 'Growth Invention Company' with AI-native positioning, 50% AI-enabled revenue, Deptify AI orchestration layer, NVIDIA partner agency, agentic hot-words, and 80 AI emphasis—AI is central to the entire pitch. | 9Leading | Top 14% | Top 11% |
Consultative partner Frames itself as AI Transformation consultancy with Growth Invention Flywheel ('identify where to bet, invent, implement at scale') and measurable growth outcomes, though 'agency' framing retains some execution orientation. | 7Strong | Top 29% | Top 37% |
Clear differentiator Sharp plain claim: 50/50 tech & marketing blend under one roof, AI-native with 50% AI-enabled revenue, proprietary Deptify—specific and differentiated versus generic agency language. | 7Strong | Top 26% | Top 18% |
Thought leadership Prolific, weekly insights program of 1,100+ items with pointed POV titles (cognitive debt, end of virality, E-shaped talent), spanning articles/whitepapers/podcasts, but author bylines not visible. | 8Strong | Top 2% | Top 4% |
Industry specialization Named industries with two deep signals (BFSI, Retail & Commerce) plus named clients (eBay, DoorDash, KeyBank, Aegon), though other sectors moderate and framing is broad digital. | 6Present | Top 53% | Top 66% |
Technology-forward, owns IP Owns flagship Deptify (high substantiveness, dedicated page), Growth Invention Flywheel, and DEPT® Studios platform, plus a low-substance Empathy-First framework—a real owned IP stack driving delivery. | 7Strong | Top 28% | Top 36% |
Size
1,000 plus people
Revenue
$250M plus(medium confidence)
HQ
Amsterdam, Netherlands
AI emphasis
Normal
Homepage positioning
“THE GROWTH INVENTION COMPANY”
DEPT® is a global digital agency that sits at the intersection of marketing and technology, serving ambitious brands across five continents. The firm offers AI transformation, brand & media, commerce, customer experience, and tech & data services. With 4,000 people and a 50/50 split of tech and marketing capabilities, DEPT® positions itself as an AI-native agency delivering measurable growth.
Selling points
- Invention at the intersection of marketing and technology
- AI Transformation consultancy and delivery built for an AI-driven business
- DEPTIFY: AI orchestration layer connecting tools, data, and workflows for the agentic era
- Growth Invention Flywheel: identify where to bet, invent the solution, implement at scale
- Content at scale via DEPT® Studios combining creative expertise, AI agents, and Adobe tech
- 4,000 people across 5 continents with 50/50 tech & marketing split
- 50% AI-enabled revenue
- 15+ years of experience
- NVIDIA partner agency
- B Corp Certified, 100% climate neutral
- Webby Agency of the Year 2024/2023/2022
- Recognized as a Leader in 2026 Gartner® Magic Quadrant™ for Global Digital Marketing Agencies
Named clients
- NVIDIA
- eBay
- Meta
- Arm
- DoorDash
- Tata Capital
- eMoney
- Migros Bank
- KeyBank
- Aegon
Services and capabilities
AI and ML
AI Transformation
DEPT® helps businesses turn the AI shift into growth with consultancy and delivery services built for the realities of an AI-driven business, covering Future of the Customer Journey, Future of Work, and Agentic Engineering.
Design and experience
Brand & Media
DEPT® builds brands that are impossible to ignore and turns attention into measurable growth by combining creative, media, and technology powered by AI.
Product engineering
Commerce
DEPT® drives commerce growth by increasing sales and strengthening brand presence, connecting product information, eligibility checks, and application systems for frictionless purchasing journeys.
Design and experience
Customer Experience
DEPT® turns complex, fragmented customer journeys into seamless experiences, combining research, behavioral data, and agentic services to simplify onboarding and support customers through key moments.
Data and analytics
Tech & Data
DEPT® futureproofs platforms and unlocks the full value of data, modernizing legacy systems and connecting data through secure APIs to enable agentic capabilities at scale.
Industries
Financial services
Deep focusBanking, Financial Services & Insurance
Retail and consumer
Deep focusRetail & Commerce
Healthcare
Named focusHealth
Media and entertainment
Named focusTech, Media & Telecom
Manufacturing
Named focusConsumer Packaged Goods
Thought leadership
DEPT® maintains a prolific, always-on insights program with over 1,100 items spanning articles, whitepapers, downloads, events, and podcasts. Content is heavily weighted toward AI transformation, agentic AI, and marketing innovation, reflecting the firm's core positioning as an AI-native growth agency.
Volume
Prolific
Cadence
~Weekly
- Gartner® Magic Quadrant™ Global Digital Marketing Agencies: DEPT®White papers
- Agentic engineering has a cognitive debt problemArticles
- The end of virality as a brand strategyArticles
- Why the E-shaped talent model is replacing T-shaped marketersArticles
- DEPT® introduces LABS, a playground for growth inventionArticles
- Meta Muse wants a place between you and your customerArticles
- What we've learned from 6 months of ChatGPT adsArticles
- Rethinking the customer journey with agentic AIWhite papers
- AI changed the workflow. Have you changed the jobs around it?Articles
- Chunking, taxonomy, & trust: Content foundations of effective AIArticles
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
Deptify
PlatformDEPT®'s proprietary AI orchestration layer that connects tools, data, and workflows through an agentic orchestration system, unifying briefing, strategy, content, media, measurement, and learning. Positioned as turning AI into a connected system for faster learning, better decisions, and measurable growth.
Our assessment: Flagship owned IP, prominently featured in homepage hero and across service pages, with a dedicated solution page and described methodology.
ViewGrowth Invention Flywheel
FrameworkA proprietary framework for identifying where to bet, inventing the solution, and implementing it at scale—DEPT®'s core strategic methodology for driving client growth.
Our assessment: Named and linked framework central to the AI Transformation service, but detail on methodology is limited to a short descriptor.
ViewDEPT® Studios
PlatformA content-at-scale capability combining creative expertise, AI agents, and Adobe technology to produce, adapt, and activate content across markets and channels with agentic workflows and dynamic creative optimization.
Our assessment: Branded service/platform with a dedicated page, described with concrete capabilities (agentic workflows, DCO), but depth of owned tooling vs. partner tooling is unclear.
ViewEmpathy-First Framework
FrameworkA named framework guiding AI transformation engagements, referenced in the context of helping financial institutions adapt to agent-led customer relationships and redesign how people and AI work together.
Our assessment: Named once in the BFSI industry page with no further description or dedicated page—low substantiveness.
Hot-words
The buzzword spaces this firm chooses to lean into.
“AI orchestration for the agentic era”
“turn AI into growth”
“get campaigns to market faster”
“connects your tools, data, and workflows”
“responsible AI practices into the work from the outset”
Contact surface
Ways we found to reach this firm.
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