Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI is central: 'AI Native' with 50% AI-enabled revenue, NVIDIA partner agency, DEPT Orchestrate AI platform, DEPT Studios AI+human content, dedicated 'Transform with AI' service, agentic/responsible-ai/co-pilot hot-words, 72 AI emphasis. | 9Leading | Top 12% | Top 5% |
Consultative partner Positions as 'Growth Invention' partner with advisory framework, outcomes language, and named transformation pitches; but agency/marketing framing leans more delivery than pure strategic advisory. | 7Strong | Top 30% | Top 37% |
Clear differentiator Sharp, plainly stated differentiator: '50% tech, 50% marketing under one roof' plus AI Native — a specific, memorable reason to choose, beyond generic category language. | 8Strong | Top 2% | Top 1% |
Thought leadership 11 pieces with genuine POV on agentic commerce, GEO, zero-click search, enterprise AI delivery, and banking transformation; mix of insight and PR/award announcements. | 7Strong | Top 19% | Top 29% |
Industry specialization Three named industries with one 'deep' (BFSI, compliance+AI framing) and two moderate (retail/commerce, tech/media); sector proof present but not broad or deeply specialized. | 6Present | Top 53% | Top 63% |
Technology-forward, owns IP Three owned assets: DEPT Studios (high substantiveness, Adobe-backed product), DEPT Orchestrate platform (medium), Growth Invention Framework (medium) — clearly surfaced and marketed. | 7Strong | Top 22% | Top 23% |
Size
1,000 plus people
Revenue
$250M plus(medium confidence)
HQ
Amsterdam, Netherlands
AI emphasis
Normal
Homepage positioning
“THE GROWTH INVENTION COMPANY”
DEPT® is a global tech and marketing agency operating at the intersection of marketing and technology, serving ambitious brands across multiple continents. The firm offers end-to-end solutions spanning AI transformation, brand & media, commerce, customer experience, and tech & data. It positions itself as AI-native with 4,000 people across 5 continents and an equal split of tech and marketing capabilities.
Selling points
- Invention at the intersection of marketing and technology
- Home to the most ambitious brands
- AI-native agency with 15+ years of experience
- 50% AI-enabled revenue
- NVIDIA partner agency
- 4,000 people across 5 continents
- 50/50 tech & marketing split
- B Corp Certified and 100% climate neutral
- Webby Agency of the Year 2024 / 2023 / 2022
- Campaign Digital Innovation Agency of the Year 2023
- Forrester's 10 top Commerce Services Providers
Named clients
- NVIDIA
- eBay
- Meta
- Arm
- DoorDash
- Tata Capital
- eMoney
- Migros Bank
- KeyBank
- Aegon
Services and capabilities
AI and ML
AI Transformation
DEPT® helps businesses unleash AI across their operations, fostering innovation and agility through cross-functional engineering and data teams. Services include AI strategy, building personalized products, uncovering trends, and enabling smarter business decisions.
Design and experience
Brand & Media
DEPT® helps brands find their voice and make a mark in culture through genuine storytelling, authentic activations, and barrier-breaking creativity, showing up on the channels that matter most.
Product engineering
Commerce
DEPT® helps brands drive commerce growth by creating connected experiences that are seamless, discovery-based, and personalized, integrating the best of banking and e-commerce experiences.
Design and experience
Customer Experience
DEPT® elevates customer experiences by continuously updating and refining strategies, integrating analytics, segmentation, and personalization into a cohesive feedback loop powered by AI and ML.
Data and analytics
Tech & Data
DEPT® helps organizations scale technology and data to get ready for tomorrow's customers, including modernizing tech stacks, unlocking APIs, integrating Gen AI, and ensuring compliance.
Industries
Financial services
Deep focusBanking, Financial Services & Insurance
Retail and consumer
Deep focusRetail & Commerce
Healthcare
Named focusHealth
Technology
Named focusTech, Media & Telecom
Media and entertainment
Named focusTech, Media & Telecom
Telecommunications
MentionedTech, Media & Telecom
Thought leadership
DEPT® runs a prolific, agency-branded thought-leadership program spanning over 1,100 items across articles, whitepapers, podcasts, and events, with a clear editorial point of view anchored in 'Growth Invention' — the idea that AI, creativity, and technology must combine to drive the next era of brand growth. Content is consistently forward-looking, mixing strategic frameworks, trend reports, industry commentary, and agency news at a high and sustained cadence.
Volume
Prolific
Cadence
~Weekly
- Now & next: 2026 trends that invent growthWhite papers
- DEPT® brings its Cannes-Style moments year-round with Future ClubArticles
- DEPT® marks 10th anniversary and doubles down on Growth InventionArticles
- Commerce in the era of agentsWhite papers
- Shoptalk Europe: How can brands keep up with the pace of agentic commerce?Articles
- Optimization in the age of AI: Understanding GEOArticles
- AI can write code. Enterprise delivery is harderArticles
- Dylan Williams joins DEPT® as EMEA Chief Strategy OfficerArticles
- The hidden influence layer in AI search is Reddit & YouTubeArticles
- 2025 Impact ReportReports
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
DEPT® Orchestrate
PlatformProprietary intelligence platform that transforms siloed marketing functions into a single, AI-powered system. Helps enterprise marketing teams move from briefing to activation with precision, speed, and scale.
Our assessment: Branded proprietary platform with a clear value proposition but limited technical depth on the public page — medium substantiveness.
ViewDEPT® Studios
PlatformCombines AI automation with human creativity to solve enterprise content production challenges. Built in strategic partnership with Adobe and powered by 20+ years of global content expertise. Eliminates friction from fragmented tools, manual handovers, and endless versioning. Promises faster rollouts, increased output, and lower costs.
Our assessment: Flagship, productized content platform with a clear method, named partnership, and concrete outcome claims — reads as genuinely substantive.
ViewGrowth Invention Framework
FrameworkA strategic framework combining marketing and technology partnership experience with AI, data-driven insights, and modern tools. Aims to help brands make confident decisions, seize opportunities, and build durable growth foundations. Offered as a sprint engagement.
Our assessment: Named methodology with clear strategic intent but limited published detail on the framework's mechanics — medium substantiveness.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“agentic commerce”
“focus on outcomes instead of fighting the system”
“move from briefing to activation with precision, speed, and scale”
“data-driven insights, and modern tools”
“AI automation with human creativity”
“safeguards against false information (hallucinations), ensuring the integrity of your content”
Contact surface
Ways we found to reach this firm.