Six positioning scores, 1 to 10.
See Methodology.
| Dimension | Score | vs.Entire Market | vs. Revenue Cohort |
|---|---|---|---|
AI-first AI Integrations service, dedicated 'AI Approach', AI Disruption Diligence case studies, hot-words agentic/responsible-ai, HumanCulture.ai partner, and 'AI amplifies creativity' messaging — AI is a strong theme but framed as an amplifier alongside design/dev, not the entire pitch. | 6Present | Top 68% | Top 63% |
Consultative partner Explicitly positions as business consultancy + creative studio + software agency; Product Strategy, Fractional CXO, Disruption Diligence, Executive Coaching, and 'partner who stays in the problem with you' — clear outcomes-led, advisory framing well beyond staff-aug. | 8Strong | Top 5% | Top 2% |
Clear differentiator Sharp, plain-spoken contrast: 'not a consultancy that falls flat on implementation' and 'not a dev shop that churns code' — heritage in UX+dev optimized for speed and focus; specific and memorable. | 7Strong | Top 27% | Top 38% |
Thought leadership * A light, sporadic program with only articles and case studies and a few mostly client-news recent titles, though senior authors and a consistent practitioner topic range lift it above thin. | 4Emerging | Top 63% | Top 63% |
Industry specialization Named focus on private equity/portfolio companies (deep), plus construction, cybersecurity, fintech, energy SaaS with client proof (JE Dunn, Beazley, Loom) — real sector depth in PE especially, though spread across several. | 6Present | Top 50% | Top 27% |
Technology-forward, owns IP Two branded frameworks — Disruption Diligence (medium, client-substantiated) and Better Bets Canvas (low, blog-mentioned); methodologies exist but no productized platform or accelerators driving delivery. | 4Emerging | Top 72% | Top 67% |
* A below-average thought-leadership score may reflect limitations in our automated crawl (some firms publish on JavaScript-driven hubs we cannot fully read), not an actual gap in published volume or frequency.
Size
11 to 50 people
Revenue
$10M to $50M(low confidence)
HQ
Kansas City, MO
AI emphasis
Normal
Homepage positioning
“A design & technology consultancy building world-class digital experiences and teams.”
Crema is a design & technology consultancy founded in 2009, based in Kansas City, MO. They help organizations validate what's worth building, design what it should be, and launch it faster than they could alone. They deliver the best elements of a business consultancy, creative studio, and software agency.
Selling points
- Help organizations validate what's worth building, design what it should be, and launch faster
- Three lines of expertise: Strategy, Experience, and Practice
- Product Strategy including Product Discovery, Strategic Workshops, Disruption Diligence, Fractional CXO
- Product Experience including AI Integrations, Platform Integrations, Development, Design Systems, Product UX/UI
- Product Practice including Executive Coaching, Operating Playbooks, Team Assessments
- Specialists fit with the needs of your business on the path to digital transformation
- Using AI to amplify creativity, accelerate delivery, and expand what's possible
Named clients
- JE Dunn Construction
- Beazley Security
- Loom Security
- High Aspirations
- Diode
Services and capabilities
Advisory and strategy
Product Strategy
Knowing what to do next is easier said than done. Crema guides clients to imagine, prioritize, and decide what's next through product discovery, strategic workshops, disruption diligence, and fractional CXO services.
Design and experience
Product Experience
Designing and building digital products that close the gap between vision and value, from first concept through launch and beyond, including AI integrations, platform integrations, development, design systems, and UX/UI.
Product engineering
Product Practice
Product teams rarely fail because of talent — they fail when clarity, accountability, and momentum break down. Crema helps fix the system, not just the symptoms, through executive coaching, operating playbooks, and team assessments.
AI and ML
AI Approach
Crema uses AI to amplify creativity, accelerate delivery, and expand what's possible. Services include AI integrations, AI disruption diligence, and AI readiness assessments for portfolio companies.
Industries
Financial services
Deep focusProduct strategy and innovation for private equity firms evaluating and growing portfolio companies
Manufacturing
Named focusCustom technology solutions for construction firms to enhance project management and drive operational excellence
Technology
Named focusCybersecurity platform design and development — building security tools that are both powerful and intuitive
Financial services
Named focusFintech software development for finance industry clients
Energy and utilities
MentionedAI disruption diligence for energy SaaS platforms
Thought leadership
Crema publishes a practitioner-focused blog covering product consulting, AI disruption due diligence, and client partnership announcements. Content is grounded in real engagements across cybersecurity, energy, and private equity, with a growing emphasis on AI's business and change-management implications.
Volume
Light
Cadence
Sporadic
Most recent
Jul 31, 2026
- Crema Becomes a HumanCulture.ai MemberArticles · Jul 31, 2026
- A Leading Energy SaaS Platform Partners with Crema for AI Disruption DiligenceCase studies · Jun 25, 2026
- Top 3 Global Private Equity Firm Partners with Crema for AI Disruption Due DiligenceCase studies · Jun 1, 2026
- Crema Is An Official Miro Solution PartnerArticles · Mar 27, 2026
- Crema Teams Up With High Aspirations for a Tech Discovery Mission to Empower Tomorrow's LeadersArticles · Aug 6, 2025
- Why Your Software Investment Is A Capital Strategy (Not Just a Line Item)Articles · Jul 11, 2025
- AI Isn't a Tech Problem - It's a Change Management ProblemArticles · Jun 9, 2025
- Loom Security Partners With Crema to Build Next-Gen Security PlatformCase studies · May 27, 2025
- Why Executive Leadership Doesn't Belong in a RetrospectiveArticles · May 5, 2025
- Diode Partners with Crema for GIS Platform Discovery & DevelopmentCase studies · May 1, 2025
- Agency Scar Tissue: How To Heal From Failed "Digital Transformations"Articles · Apr 4, 2025
- What Your Product Team Isn't Telling You: Insights from Team AssessmentsArticles · Mar 17, 2025
- The Better Bets Canvas for Product LeadersArticles · Apr 2, 2025
Owned IP
Surfaced from what the firm names on its homepage and primary navigation, plus what a quick crawl turns up. Large firms may own more than is shown here.
Disruption Diligence
FrameworkA forthright product and technology assessment of an acquisition target built for PE deal timelines. Covers UX quality, competitive durability, AI readiness, and team execution capability.
Our assessment: Branded service offering with some methodology described; substantiated by named client case studies but not a standalone productized platform.
Better Bets Canvas
FrameworkA tool for product leaders inspired by Annie Duke's Thinking in Bets, helping them tackle everyday product challenges effectively.
Our assessment: Mentioned in a blog post; appears to be a lightweight thinking tool rather than a productized asset.
ViewHot-words
The buzzword spaces this firm chooses to lean into.
“launch it faster than they could alone”
“churns code without regard for the outcomes that follow”
“using AI to amplify creativity, accelerate delivery, and expand what's possible”
“AI Isn't a Tech Problem — It's a Change Management Problem”
Contact surface
Ways we found to reach this firm.