Code and Theory

Advisory and strategy

AI-Enabled Business Transformation

Strategy and execution to help enterprises transform their business models, operating models, and digital ecosystems around AI, modern marketing, and new ways of working. Delivered through the Forward-Deployed Expertise (FD/x) model with embedded experts.

AI and ML

Data, Analytics, AI/ML Services

AI and data capabilities applied to business transformation, content intelligence, marketing performance, and product experience — including AI-powered personalization, intelligent product assistance, and creative intelligence systems.

Design and experience

Customer Experience

End-to-end experience design spanning digital products, brand ecosystems, content strategy, and data storytelling — designed for performance across web, broadcast, mobile, and emerging AI interfaces.

Product engineering

Digital Product Development

End-to-end engineering and product development — from headless architecture and scalable design systems to multi-brand digital ecosystems, apps, and real-time data platforms.

Data and analytics

Data Strategy & Architecture

Structuring, modeling, and governing data assets — including content modeling, data strategy and architecture, and building scalable content systems that feed AI-powered search, discovery, and reporting.

Advisory and strategy

Adobe Implementation & Solutions

Consulting, implementation and integration of Adobe's suite of solutions, including industry-specific co-developed products for financial services, B2B, sports, and retail — backed by the acquisition of Adobe specialist QStrauss Consulting.

An Adobe-integrated capability that helps marketers learn before they launch by leveraging synthetic personas to make more informed decisions throughout the campaign process. Powered by Stagwell's ID graph and The Machine.

Our assessment: Branded and debuted at Adobe Summit, co-developed with Adobe; described in terms of function but limited technical depth publicly visible.

Stagwell's marketing operating system described as an always-on agentic system that connects campaign data, asset libraries, creative production and performance results across the enterprise. Underpins the Creative Intelligence System.

Our assessment: Positioned as marketing's first agentic operating system; named and linked but described at a high level with limited implementation detail on Code and Theory's own pages.

A delivery model where experts are embedded inside client organizations, combining strategy, creativity, domain expertise and technology to solve problems and land change from within.

Our assessment: Labeled and positioned on the homepage as a proprietary model but described in only a sentence; no dedicated page or detailed methodology visible.

A real-time election data-storytelling platform built for NBC with 100FPS rendering, 4-second data delivery, 8 apps in a single codebase, and infrastructure supporting 56+ datasets across 16,000 geographies.

Our assessment: Highly substantive client-specific platform with detailed technical specs, proven broadcast record, and multiple industry awards; a flagship proof-of-capability asset.